The Potential of Video Widgets in Modern Marketing: FacePop

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Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @


In today's digital world, video has become an essential tool for marketers to attract and engage with their audience. With the rise of remote work and online shopping, businesses have had to adapt quickly to the changing landscape by relying on technology to reach their customers. Enter FacePop, a customizable video widget designed to enhance customer interaction and engagement.

As the name suggests, FacePop is all about making your face pop! It's more than just a simple video player - FacePop features tailored call-to-action modes for optimized engagement and conversion, seamless funneling for creating an uninterrupted customer journey, and an integrated input field for easy email collection. With FacePop, businesses can create a more personalized experience for their audience and increase their chances of converting leads into customers.

An All-In-One Video Widget

The beauty of FacePop is that it offers an all-in-one solution for businesses looking to make the most out of their video marketing efforts. From customizable call-to-action buttons to seamless funneling, FacePop has it all. Let's take a closer look at some of the key features and what they can do for your business.

Seamlessly Funnel Customers

One of the biggest advantages of FacePop is the ability to seamlessly funnel customers towards a desired outcome. With FacePop, businesses can create an uninterrupted customer journey by connecting multiple widgets together through call-to-action buttons. For example, a customer may start by watching a video about a product, then click a button to learn more, and finally book an appointment with a sales representative. This type of funneling leads to increased engagement and a higher likelihood of conversion.

To achieve this seamless funneling, FacePop offers several call-to-action modes, including redirecting to another FacePop widget or URL on click, opening a URL in full-screen mode inside the widget, and connecting to a calendar booking feature. The calendar booking feature is particularly useful for businesses that rely on appointments, such as real estate agents, hair salons, and doctors. With FacePop, customers can book appointments directly from the widget, making the process quick and easy.

Personalize the Customer Experience

Personalization is key to creating an engaging customer experience. With FacePop, businesses can target specific users based on criteria such as location, device type, and referral source. This allows for a more personalized experience, which increases the likelihood of conversion.

In addition to user targeting, FacePop also offers extensive customization options. Businesses can choose from a variety of call-to-action button styles, edit text and design elements, and adjust the widget's position on the page. They can also customize the widget's colors and fonts to match their branding, making it a seamless and integrated part of their website.

AI-Assisted Messages

Crafting compelling messages can be a challenge, but with FacePop's AI assistant, businesses can create messaging that resonates with their audience. The AI assistant suggests text for the call-to-action buttons based on the video content and business goals. This feature ensures that the messaging is tailored to the specific audience and increases the likelihood of conversion.

Comprehensive Performance Reports

Data-driven decision-making is crucial for any business, and FacePop offers comprehensive performance reports to help businesses track their video engagement and conversion rates. These reports include metrics such as total views, total watch time, and the number of clicks on each call-to-action button. With this data, businesses can make informed decisions about their video marketing strategy and optimize their conversion rates.

Easy Integration and Customization

One of the great things about FacePop is its ease of integration with other tools. Businesses can share FacePop beyond their website through links or QR codes, and personalize the domain of these links through the CNAME feature. FacePop also supports webhooks for triggering custom actions and provides an SDK and API for further customization to suit unique needs.

To further enhance customization, FacePop offers several settings pages for adjusting the widget's look and feel, behavior, and more. These pages include everything from position and shadow settings to font and color selection. Businesses can even insert custom CSS and JS to run directly inside FacePop.


FacePop offers a range of pricing plans to suit businesses of all sizes. The plans are based on the number of widgets, views, and features required. Businesses can choose between monthly and annual billing, and all plans come with a 14-day free trial.


In conclusion, FacePop is a powerful video widget that offers a range of features to help businesses engage with their audience and increase conversion rates. Whether it's through personalized call-to-action buttons, seamless funneling, or AI-assisted messages, FacePop has everything businesses need to take their video marketing to the next level.

If you're interested in learning more about FacePop, check out their homepage or read some reviews from happy customers. With FacePop, you'll be able to make your face pop and engage with your audience like never before!

FacePop Homepage

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