Unlocking Customer Engagement: Secrets of Video Widgets

Blue Whirl Illustration

Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @ FacePop.io

Video Widgets

If you're looking to take your website's customer engagement and conversion rates to the next level, consider FacePop. This customizable video widget is designed to create an enhanced customer experience, adding a touch of interactivity and fun to your site. In this post, we'll take a deep dive into the secrets of video widgets and how FacePop can help you unlock customer engagement.

Customize Your Call-To-Action

FacePop's most significant feature is the ability to tailor the video's call-to-action (CTA) to suit your specific marketing needs. Whether you want to increase conversions or drive traffic to a particular page, FacePop's CTA has got you covered.

Image 9 (facepop call to action builder page) showcases this feature in action. You can add and edit various CTA modes, such as funneling, conversion, and other modes. For instance, funneling modes let you create an uninterrupted customer journey, while conversion modes give your visitors an incentive to take action.

Create an Unforgettable Customer Journey

With FacePop's seamless funneling, users are guaranteed an uninterrupted customer journey. This feature ensures that your customers stay engaged from start to finish, ultimately leading to higher conversion rates.

Image 10 (facepop add funneling call to action mode) shows how you can connect two widgets seamlessly or redirect users to a URL on click. If you want to make a more significant impact, you can allow customers to open the URL in a full-screen video inside the widget as an iframe. This way, there are no distractions from the video's content or message.

Boost Conversions with Compelling CTAs

Conversion modes are essential for driving customer engagement and ultimately increasing your website's conversion rate. The FacePop widget's conversion modes allow you to create a compelling CTA that drives customers to take action, such as booking a calendar appointment or collecting their email addresses.

Image 11 (facepop add conversion call to action mode) shows how you can add a CTA button that launches a calendar booking page or collects email addresses. With the calendaring feature, you can insert your Calendly, Google Calendar, or any third-party calendar URL to allow customers to schedule appointments with your business.

AI-Assisted Interactive Content Creation

Creating compelling messages and marketing content can be a daunting task, but FacePop offers you an AI assistant powered by OpenAI to craft compelling messages with ease. You can use AI to create personalized messages for your video widget, ensuring that your CTAs resonate with your target audience.

Image 20 (AI content writer page) shows how you can leverage the AI assistant for creating a message. With just one click, you can fill your FacePop widget with messaging tailored to your target audience.

Comprehensive Performance Reports

Data is crucial in making informed decisions, and FacePop has got that covered. This widget gives you comprehensive reports, covering metrics like total watch time, total views, customer behavior analysis, and CTA click rates.

Image 48 (facepop widget reports page) showcases this feature. These analytics help you make data-driven decisions regarding your marketing strategies, ensuring that you're continually improving your customers' overall experience.

Integration Capabilities

Perhaps the best thing about FacePop is its numerous integration capabilities. You can integrate it with various tools, including Mailchimp, Google Sheets, Mailjet, Notion, ActiveCampaign, and GetResponse, among others.

Image 52 (facepop email collection integrations page) shows that you can easily integrate your email collection with Mailchimp or any other email marketing tool. This integration allows you to capture leads quickly, driving them down your marketing funnel.

Customization Options

With FacePop, you get extensive customization options. You can customize the widget's CTA, look and feel, fonts, player controls, and other elements to suit your branding needs.

Images 21 (facepop look and feel settings page) and 23 (facepop font studio settings page) showcase these customizations, allowing you to adjust player style, shadow settings, margin, width, radius, and font style.

Multi-User Collaboration

FacePop makes it easy for teams to work together towards creating the perfect video widget. Collaboration is made possible via the FacePop Manager workspace, where you can edit, create, and delete video widgets.

Image 8 (facepop manager, edit, create and delete facepop widgets page) shows how simple it is to use the shared workspace to create and manage multiple video widgets. You can also invite other team members to collaborate, ensuring that every member knows what's happening with every video widget.


In summary, FacePop is a game-changer in the world of customer engagement and website conversion. With its customizable CTA, seamless funneling, AI-assisted message creation, data-driven performance reports, integrations, and extensive customization options, FacePop gives you everything you need to create memorable and engaging experiences. So, whether you're looking to increase conversions or capture more leads, FacePop has got you covered. Try it out today and watch your customer engagement soar!

Additional Resources

To learn more about advanced user targeting and optimizing for specific criteria, check out this post.

For more information on harnessing the power of SDK and API for unique customization, read this article.

facepop logo icon Try FacePop now.