Advanced User Targeting: Optimizing for Specific Criteria

Photo of Dried Lava

Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @

User Targeting

with FacePop

In the digital age, businesses are constantly trying to find new and creative ways to engage with their audience and boost conversions. One platform that is gaining popularity for its customizable call-to-action and seamless funneling is FacePop. This video widget is designed to enhance customer interaction and engagement by offering extensive customization options and user targeting based on specific criteria.

Customizable Call-to-Action Modes

One of the most innovative features of FacePop is its tailored call-to-action modes. These modes are designed to optimize engagement and conversion rates by providing the user with a clear and concise call-to-action.

To use this feature, you can simply select the call-to-action mode that best suits your needs. The available options include "Funneling," "Conversion," and "Other."


The funneling call-to-action mode is designed to create an uninterrupted customer journey by connecting one FacePop widget to another. For example, you could create a FacePop widget that invites your audience to watch a video, and then link it to another FacePop widget that encourages them to sign up for your newsletter.

Add Funneling Call-to-Action Mode


The conversion call-to-action mode is a powerful tool for collecting data from your audience and encouraging them to take action. It offers two conversion options: collecting email addresses and booking appointments. With the email address collection feature, you can easily integrate with various tools such as Mailchimp, Google Sheets, or Active Campaign.

The booking feature integrates with various calendar booking services such as and can automate your scheduling process. Additionally, you can choose to target specific criteria such as country, timezone, and availability.

Add Conversion Call-to-Action Mode


The "Other" call-to-action mode is designed to provide additional options for your audience. For example, you could create a button that runs a custom code or closes the FacePop widget when the user clicks on it.

AI Content Writer

Another exciting feature of FacePop is the AI content writer. This feature uses artificial intelligence to help you craft compelling messages for your audience. To use this function, simply describe your goal using the text area and click on the "Fill My FacePop" button.

Extensive Customization Options

FacePop provides extensive customization options that enable you to create a unique and engaging customer experience. You can adjust settings such as the positioning of the FacePop widget, player dimensions, and the look and feel of the widget.

To get started, you can access the "Look and Feel" page to customize elements such as the position of the widget on your website, the shadow settings, and the color scheme. Additionally, you can choose from over 200+ fonts to give your FacePop widget a personalized style.

FacePop Look and Feel Settings Page

Targeting Based on Specific Criteria

One of the most powerful features of FacePop is its ability to target users based on specific criteria. For example, you can choose to target users by their location, device, scroll depth, and more.

To target users based on specific criteria, simply access the "Behavior Settings" page. Here, you can make adjustments to the default settings such as widget volume, player position, and player status. You can also choose to target users based on specific criteria such as device type, location, and scroll depth.

FacePop Behavior Settings Page

Comprehensive Performance Reports

FacePop offers comprehensive performance reports that provide data-driven insights into the effectiveness of your call-to-action modes. This data can help you make informed decisions about how to optimize and improve your customer experience.

To access performance reports, you can go to the "Widget Reports" page. Here, you can view metrics such as the total number of views, total watch time, and the number of people who clicked your call-to-action.

Integration with Other Tools

Finally, FacePop can easily be integrated with other tools to further enhance your customer experience. For example, you can integrate with tools such as Google Analytics, Zapier, and Trello. Additionally, you can share your FacePop widget beyond your website by using links or QR codes.

FacePop QR Code Settings Page


Overall, FacePop is an innovative video widget designed to enhance customer engagement and optimize conversions. With its customizable call-to-action modes, extensive customization options, and user targeting based on specific criteria, it offers businesses a powerful tool for boosting their online presence. By integrating with other tools and providing data-driven performance reports, it offers a comprehensive solution for businesses looking to improve their online customer experience.

Learn more about FacePop on our blog or explore our article on creating unique widget look and feel settings.

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