Mastering Custom Actions with the Power of Webhooks

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Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @


Technology has made our lives easier and more interconnected than ever before. As business owners and marketers, we must cope with the ever-changing digital landscape and leverage technology to optimize our business strategies. Whether managing a website or running an e-commerce store, offering personalized experiences and spurring engagement with customers is vital to success. Enter FacePop, the customizable video widget that enlivens customer interaction and boosts engagement. In this blog post, we will explore the features of this innovative technology in detail and talk about how FacePop can revolutionize the way you interact with customers.

Introducing FacePop

FacePop is a customizable video widget designed to enhance customer interaction and engagement. This widget offers tailored call-to-action modes that optimize engagement and conversion, enabling users to create an uninterrupted customer journey. The integrated input field facilitates easy email collection and offers an integrated calendar booking feature.

What's more, FacePop features an AI assistant for crafting compelling messages, comprehensive performance reports for data-driven decision-making, and user targeting based on specific criteria. The best part is that FacePop can be integrated with a wide range of tools and personalized using the CNAME feature.

The Power of Custom Actions

Custom actions are the key to mastering customer engagement. With FacePop, there are endless possibilities for customizing the widget and designing an experience that resonates with your customers.

One way to enhance these custom actions is through webhooks. Webhooks allow users to trigger custom actions when certain events occur. For example, you can set up a webhook to send an email when a customer completes a purchase or watches a video. This feature enables businesses to automate tasks and reduce manual work while providing a more personalized and interactive experience for customers.

Setting Up Webhooks in FacePop

The FacePop webhook feature enables users to create webhooks for a range of events, including watching FacePop, finishing watching a FacePop, visitor conversion, email collection, and FacePop closing.

To set up a webhook for an event, you need to create a webhook card in the FacePop Manager. Click on the webhook card and fill in the necessary details, such as the webhook URL, event type, and event details. You can also choose to send custom data along with the event.

Once the webhook is set up, you can view all active webhooks for a FacePop widget in the Active Webhooks tab. FacePop also provides comprehensive webhook logs that show the response status of all webhooks that fired for a specific FacePop. This feature enables users to debug problems and track webhook performance quickly.

Maximizing Engagement with Custom Actions

FacePop enables users to create three types of call-to-action modes: Funneling, Conversion, and Other. These CTA modes offer endless possibilities for customization and spurring engagement. In the following sections, we will go over the different types of CTA modes in detail and discuss how webhooks can enhance them.


Funneling CTA modes are the perfect way to guide customers through a seamless and uninterrupted journey. With FacePop, funneling can take various forms, such as connecting to another FacePop, redirecting to a URL, or opening a URL inside the widget as an iframe.

Webhooks can enhance this experience in several ways. For example, when a customer finishes watching a FacePop widget, you can trigger a custom action, such as redirecting the customer to a thank-you page or playing another FacePop widget. This feature enables businesses to increase engagement and provide a more interactive experience for customers.


Conversion CTA modes are all about getting customers to take action, whether it be booking a calendar slot or collecting email addresses. With FacePop, users have the option of using a calendar booking feature or an integrated email collection feature.

Webhooks can enhance these CTA modes in several ways. For example, when a customer books a calendar slot, you can trigger a custom action, like sending an email with the event details or adding the event to a CRM. This feature streamlines the booking process and reduces the manual work required.

Similarly, when a customer inputs an email address, you can trigger a custom action, like adding the email to a mailing list or sending a follow-up email. This feature streamlines the email collection process and enhances customer engagement.


Other CTA modes offer endless possibilities for customization, from running code on click to closing the FacePop widget. With FacePop, users can create custom actions that resonate with their business and customers.

Webhooks can enhance these CTA modes in several ways. For example, you can set up a webhook to trigger when a customer clicks a button that runs custom code. This feature enables businesses to automate tasks and create a more interactive experience for customers.

Personalizing FacePop

Personalization is key to capturing your audience's attention and enhancing engagement. FacePop offers extensive customization options, from the look and feel to the behavior and functionality of the widget.

The Look and Feel settings allow users to personalize the FacePop widget's position on the page, adjust shadow settings, toggle width, height, and radius, and show/hide play and close icons. Users can also adjust the player's width and height, seeker height, controls size, and minimize icon choices.

The Color Studio settings enable users to change all colors of FacePop elements with color input fields. FacePop also provides color suggestions to make personalization easier.

The Font Studio settings enable users to change the Font of FacePop from over 200 fonts and change Font sizes for all text elements.

The Behavior settings allow users to set defaults for the widget, such as muting on start and the player's position.

Finally, the Custom Code settings enable users to insert custom CSS and JS to run directly inside FacePop, enabling them to create entirely unique experiences.


FacePop is an innovative technology designed to boost customer interaction and engagement. With its customizable call-to-action modes, integrated input field, and calendar booking feature, FacePop makes it easier to create an uninterrupted customer journey. Additionally, using webhooks, businesses can automate tasks and provide personalized and interactive experiences that resonate with customers. By leveraging the customization options and personalization features, businesses can leverage FacePop to revolutionize the way they interact with their customers.

Learn more about FacePop.

Here's another blog post that explores the future of online interaction with FacePop.

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