Transform Your Customer Journey with Video Engagement

Time Lapse Photo of Stars on Night

Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @

Video Engagement

Video content is the way forward when it comes to customer engagement. Videos are captivating, engaging, and offer a way for brands to connect with customers on a personal level. However, brands need to do more than simply put out videos on social media platforms or YouTube channels if they are going to maximize their video marketing strategies. That's where FacePop comes in.

FacePop is a video widget that is designed to enhance customer interaction and engagement, and it features tailored call-to-action modes for optimized conversion rates. In this blog, we will dive deep into the features and functionalities of FacePop and discover how it can transform your customer journey into one that is interactive, personal, and impactful.

Create a Seamless Customer Journey with FacePop

One of the key features of FacePop is the seamless funneling that it offers. This ensures that the customer journey is uninterrupted and that the viewer remains engaged until the very end. With FacePop, brands can create pop-up videos that direct viewers to other relevant content or offers. Brands can also use FacePop to collect email addresses by integrating an input field within the video. This allows brands to build a database of loyal customers who can be targeted with personalized offers and promotions.

FacePop Homepage

Creating and managing FacePop widgets is easy and straightforward. Brands can upload videos, edit the title and description of the widget, and customize the CTA types and modes. Brands can even create custom CTAs using a button to run code on click that can trigger any custom action desired.

FacePop Manager

Personalize the FacePop Experience

FacePop offers an extensive range of customization options. Brands can choose from a variety of call-to-action modes, including booking a calendar appointment, collecting email addresses, or connecting to other FacePop widgets.

FacePop CTA Builder

Brands can also edit the button text, colors, and style, change the redirect URLs, and set whether the content opens in a new window or stays in the same window. Additionally, brands can customize the widget's look and feel, including its dimensions and position on the page, play and close icons and controls, and opacity blend modes to match the website's style.

FacePop Look and Feel Settings

The widget can also be personalized based on specific user criteria, including behavior, location, and device. This helps brands to reach out to their most valuable customers and offer them a highly personalized experience.

Get Comprehensive Reports to Inform Data-Driven Decisions

FacePop offers comprehensive performance reports that provide insights into your customer journey. Brands can track the total number of views, total watch time, and the number of people who clicked on the CTA and the ones who didn't. With these reports, brands can make data-driven decisions and optimize their video marketing strategies further.

FacePop Widget Reports

FacePop is also integrated with several tools, including Google Analytics. This allows brands to track their customer's behavior even further and understand their video marketing ROI effortlessly.

Stay on Top of Your Video Marketing Strategy with FacePop

FacePop comes with an AI-powered content writer that helps brands craft compelling messages that resonate with their target audience. The AI assistant suggests keywords, phrases, and sentences that are emotionally charged and highly impactful, ensuring that your video content hits home with your audience.

AI Content Writer

FacePop also offers a shared workspace for team collaboration, ensuring that everyone involved in the marketing strategy is on the same page. Brands can edit and create FacePop widgets, review comments and feedback, and communicate with other team members seamlessly.

Integrate FacePop with Other Tools and Platforms

FacePop offers integrations with several third-party tools, including Mailchimp, Google Sheets, Notion, Mailjet, Mailerlite, ActiveCampaign, GetResponse, and many more. This ensures that brands can collect email addresses effortlessly and integrate them with their existing marketing campaigns seamlessly.

FacePop Email Collection Integrations


In conclusion, FacePop is a must-have tool for any brand that is serious about its video marketing strategy. With its seamless funneling, personalized experience, and comprehensive performance reports, brands can create a customer journey that is smooth, engaging, and impactful. Integrated with a range of third-party tools, FacePop offers a complete video marketing solution to businesses of all sizes.

Transform your customer journey today with FacePop and watch your engagement and conversion rates soar.

Learn more about how shared workspaces can boost team collaboration or click here to learn about unlocking the power of data-driven decisions in marketing.

facepop logo icon Try FacePop now.