The Future of Engagement: Video Widgets and Tailored Call-to-Action Modes

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Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @


FacePop is a new and exciting customizable video widget that is revolutionizing customer interaction and engagement. Its tailored call-to-action modes, seamless funneling, and integrated input field for easy email collection are just a few of the features that make it stand out.

With FacePop, you can create an uninterrupted customer journey by offering various call-to-action modes that are optimized for engagement and conversion. Whether you want to collect email addresses, book appointments, or run custom code, FacePop has got you covered.

One of the standout features of FacePop is its AI assistant, which can help you craft compelling messages that are sure to grab your audience's attention. Moreover, behavior settings allow you to adjust the widget's functionality to meet your specific needs, while a shared workspace ensures that team collaboration is seamless.

In this blog post, we'll explore the many features of FacePop and how they can help you enhance customer engagement and boost conversion rates.

Tailored Call-to-Action Modes for Optimized Engagement and Conversion

FacePop has several call-to-action modes that are optimized for engagement and conversion. One of the most popular is the funneling feature, which allows you to create an uninterrupted customer journey by seamlessly connecting different FacePop widgets.

For example, you can create a FacePop widget that offers a discount code or other incentive for signing up for your newsletter or service. When the user clicks the call-to-action button, they will be taken to another FacePop widget that lets them input their email address. Once they have entered their email address, they will be redirected to a third FacePop widget where they can make a purchase or sign up for your service.

This funneling feature ensures that the user's journey is uninterrupted and makes it more likely that they will convert. Additionally, you can use the funneling feature to offer different products or services to users based on their previous interactions with your website.

Other call-to-action modes include the ability to open a calendar for booking appointments or to collect email addresses. You can also run custom code or close the FacePop widget by clicking a button.

Integrated Input Field for Easy Email Collection

The integrated input field in FacePop makes it easy to collect email addresses from your users. You can place the input field wherever you like in the widget, and customize the type, placeholder text, style, and color to match your branding. Additionally, the input field can be set to required, so users will not be able to submit the form without entering their email address.

Once a user has entered their email address, you can use it to send them promotional materials, newsletters, and other marketing messages. The input field can also be integrated with various tools, such as Mailchimp, Google Sheets, and Notion, making it easy to manage your email list.

Integrated Calendar Booking Feature

The integrated calendar booking feature is another popular call-to-action mode in FacePop. With this feature, users can book appointments or schedule consultations directly in the widget.

To use this feature, you will need to enter the calendar URL for your website or a third-party calendar, such as Calendly. Once the user clicks the call-to-action button, they will be taken to the calendar where they can choose a date and time for their appointment.

This feature is perfect for service-based businesses or individuals who need to schedule appointments regularly. By using the integrated calendar booking feature in FacePop, you can streamline the appointment booking process, making it more convenient for your users.

Extensive Customization Options

FacePop offers extensive customization options, allowing you to create a widget that matches your branding perfectly. You can customize the position of the widget on the page, as well as its size, shadow settings, and margin.

Additionally, you can customize the look and feel of the player, including its width, height, radius, seeker height, controls size, and minimize icon. You can also choose whether to show or hide the play and close icons.

Furthermore, you can use the Color Studio settings page to change the colors of all elements of the FacePop widget. This includes the player, call-to-action button, input field, and more. You can use color input fields to select colors or choose from color suggestions.

User Targeting Based on Specific Criteria

One of the benefits of FacePop is the ability to target users based on specific criteria. This means that you can show different widgets to different users based on their behavior, location, and device.

For example, you can show a different widget to users who are visiting your website from a mobile device versus users who are visiting from a desktop computer. Additionally, you can use the Instant Embed settings page to show the widget only on specific pages, directories, or even based on scroll depth and time on the page.

By targeting users with the right widget, you can enhance engagement and increase their interest in your products or services.

Comprehensive Performance Reports for Data-Driven Decision Making

Finally, FacePop offers comprehensive performance reports that allow you to track your widget's effectiveness. This includes data on total views, total watch time, and the number of people who clicked the call-to-action button.

Additionally, you can see how many people watched but did not click the call-to-action button or ignored the FacePop widget altogether. This data can be used to make data-driven decisions about future widget placement, targeting, and design.


Video widgets and tailored call-to-action modes are the future of engagement, and FacePop is leading the way. With its extensive customization options, integrated calendar booking feature, and user targeting based on specific criteria, FacePop is the perfect tool to enhance customer engagement and boost conversion rates.

Whether you're a small business owner, marketer, or service provider, FacePop has the features you need to create customized widgets that will grab your user's attention and keep them engaged. So give FacePop a try today and see how it can revolutionize the way you interact with your customers!

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