Maximizing Engagement with Call-to-Action Button Settings

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Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @


In today's digital landscape, businesses must harness the power of customer interaction and engagement. The internet has made it possible to connect with millions of people worldwide, but this same vastness also makes it challenging to stand out from the crowd. That's where FacePop comes in - it's a customizable video widget that enhances customer interaction and engagement.

With FacePop, businesses can create tailored call-to-action modes for optimized engagement and conversion. The platform affords seamless funneling, creating an uninterrupted customer journey, and an integrated input field for easy email collection. These combined features work together to enhance customer engagement and steer them towards a particular goal and objective.

Let's explore some of the fantastic features that make FacePop stand out!

Integrated Calendar Booking Feature

On FacePop, booking a calendar appointment is a breeze. Its integrated calendar booking feature allows you to keep track of your schedule and offer appointment times to your customers. You can also customize the appointment types, duration, availability, and even set buffer times between appointments.

FacePop Add Calendar Booking

Extensive Customization Options

The customization possibilities on FacePop are endless! You can tailor the widget to your brand's unique preferences - from colors to font style - you can make the widget look and feel like a natural extension of your website. The behavior settings let you tweak the player's position, depending on your preferences.

FacePop Look and Feel Settings

AI Assistant for Crafting Compelling Messages

Are you struggling to create compelling messaging that will capture your customers' attention and direct them towards your call-to-action? Enter FacePop's AI assistant! It uses advanced language processing to analyze the desired outcome and create messaging that resonates with your target audience.

AI content writer page

Behavior Settings

When you add a FacePop widget, it starts playing automatically. Still, with the platform's behavior settings, you can customize this default feature to suit your preference. You can set the widget to be muted or unmuted and even choose whether it is centered on the screen or at the widget's top.

FacePop Behavior Settings

User Targeting Based on Specific Criteria

Knowing your customers is essential to providing them with customized experiences that will resonate with them. That's why FacePop offers user targeting based on specific criteria. You can target users based on their behavior, technical specifications, device type, or even cookies.

FacePop Manager Page

Custom Code

If you're a developer looking to tweak your FacePop settings further, the platform offers a custom code option. You can customize the widget by adding custom CSS and JS to run directly inside FacePop.

FacePop Custom Code Page

Call-to-Action Button Settings

One of the top reasons to use FacePop is its comprehensive call-to-action (CTA) button settings. These settings allow you to direct and steer your customers towards a particular goal or objective. Let's explore some of the different call-to-action options available on FacePop.

Funneling Call-to-Action Mode

The funneling call-to-action mode lets you connect one FacePop widget to another. You can use this feature to guide customers through a specific journey on your website. For instance, you can create two FacePop widgets that are connected to form a sequence, with the second one only appearing once a customer completes an action on the first widget.

FacePop Funneling Call-to-Action Mode

Redirect to URL on Click

Using this call-to-action feature, you can redirect your customers to another page on your website or an external URL when they click the button.

FacePop CTA Redirect to URL Settings

Open URL in Full Screen Inside the Widget as iFrame

This CTA feature opens the URL inside the FacePop widget as an iFrame. You can use it to redirect customers to other pages on your website, third-party links or apps, or open an online form.

FacePop Open URL in Full Screen as iFrame Settings

Calendar Booking

FacePop's calendar booking feature is one of its standout features. You can insert a custom calendar URL, Calendly link, or any other third-party calendar that provides you with a URL.

FacePop CTA Calendar Booking Settings

Email Collection

For businesses looking to grow their email lists, FacePop's email collection feature is a must-have. You can integrate it with your email marketing platform of choice and collect email addresses from your customers. You can also customize the success message your customers see once they enter their email address - so it's entirely on-brand.

FacePop CTA Email Collector Settings

Text Input

The text input CTA feature lets you capture information from your customers beyond just their email address. You can make the input field required, add a placeholder message, and customize its style and color.

FacePop CTA Text Input Settings

Run Code

This CTA feature allows you to run custom code snippets when a customer clicks the button. You can use it to launch a chatbot, track user behavior, or create custom functionalities.

FacePop CTA Run Code Settings

Comprehensive Performance Reports

Data-driven decision-making is a crucial component of effective marketing campaigns. FacePop offers comprehensive performance reports, showing you how effective each FacePop widget is. You can track metrics such as view counts, watch time, click-through rates, and conversion rates.

FacePop Widget Reports Page

Integrates with Other Tools

FacePop can be integrated with various front-end and back-end tools, including website builders, analytics platforms, and email marketing automation platforms. This integration expands its functionality and ensures that you can use FacePop with your existing tools.


FacePop is an all-in-one video widget that helps businesses create compelling call-to-action buttons that drive engagement and conversion. Its customizable features enable businesses to tailor the widget to match their branding and target their customers with precision. Moreover, Starthub Ventures' partnership with Bearer API allows you to secure your FacePop API authentication layer, preventing unauthorized access and keeping your customer information safe. Whether you're looking to grow your email list or direct your customers to specific pages on your website, FacePop has got you covered.

Are you ready to add FacePop to your website and make your brand stand out? Learn more!

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