Maximizing Customer Engagement through Video

Hand Among Orange Leaves

Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @

Video Marketing

In today's digitalized world, businesses of all sizes understand the importance of customer engagement and retention. They know that customer satisfaction is essential for longevity and growth. FacePop, a customizable video widget, is a groundbreaking tool that enhances customer interaction and engagement, leading to increased sales and brand loyalty.

What is FacePop?

FacePop is a video widget that provides seamless and uninterrupted funneling for creating a more engaging customer experience. It features tailored call-to-action modes for optimized engagement and conversion, an integrated input field for easy email collection, and an integrated calendar booking feature for scheduling appointments with customers.

FacePop comes with an AI assistant that crafts compelling messages, behavior settings to adjust the widget's functionality, and a shared workspace for team collaboration. Furthermore, it provides extensive customization options and user targeting based on specific criteria.

FacePop can be integrated with various tools and shared beyond the website through links or QR codes. It also supports webhooks for triggering custom actions and provides an SDK and API for further customization to suit unique needs.

How FacePop Works

FacePop's sleekly designed dashboard offers a welcoming interface and intuitive navigation. After logging in, users are presented with a welcome page and the option to upload a video.

Welcome Page

Once the video is uploaded, users can edit the title and description of the widget and customize its look and feel settings.

Upload and Edit Widget

The FacePop widget can be easily managed, edited, created, and deleted, thanks to its dedicated manager section.

Manage Widgets

With FacePop's call-to-action builder, users can create customized calls to action for any video. The builder offers various modes like funneling, conversion, and other call-to-action modes.

Call-to-Action Builder

The funneling mode allows users to connect one FacePop widget to another or redirect the customer to a URL.

Funneling Call-to-Action

The conversion mode features buttons to book a calendar appointment and collect emails. Text input fields can also be used to capture data and connect with buttons.

Conversion Call-to-Action

Users can add other call-to-action modes like running code on click and closing the widget on click.

Other Call-to-Action Modes

CTA button settings allow users to edit the button text, height, style, icon, and colors.

CTA Button Settings

A redirect to URL settings window permits users to edit the URL and target open window settings.

CTA Redirect to URL Settings

An open URL in full-screen settings window allows users to edit the URL.

CTA Open URL in Full Screen Settings

The calendar booking settings window permits users to insert calendar URLs.

CTA Calendar Booking Settings

The email collector settings window showcases integration dropdowns, success messages, and third-party calendar URLs.

CTA Email Collector Settings

The text input fields settings windows provide customizable features like input ID, required fields, placeholder, style, and color settings.

CTA Text Input Settings

Users can run custom code by inserting custom CSS and JS to run directly inside the FacePop widget.

Custom Code Settings

In addition, FacePop provides look and feel settings, color studio settings, font studio settings, behavior settings, and other settings pages.

Moreover, FacePop can be embedded instantly as an iFrame on any website with its instant embed settings page.

Instant Embed Settings

The webhook settings page allows users to create different webhooks for events like watching FacePop videos, finishing watching a FacePop video, converting visitors, collecting emails, and closing FacePop videos.

Webhook Settings

FacePop also provides many other customizable settings, including custom URLs, previews, analytics, and reports.

Features and Benefits of FacePop

FacePop's outstanding customization options and user targeting features make it an essential tool for maximizing customer engagement and driving sales.

Tailored Call-to-Action Modes

With FacePop's tailored call-to-action modes, users can efficiently navigate visitors through the sales funnel with optimized engagement and conversion.

Seamless Funneling

The seamless funneling feature creates an uninterrupted customer journey, leading to higher interest and increased purchase rates.

Integrated Input Field for Easy Email Collection

The integrated input field simplifies the process of collecting emails. It saves time and effort, ensuring efficient and profitable engagement with customers.

Integrated Calendar Booking Feature

FacePop's calendar booking feature is integrated with multiple third-party apps, making it easy for businesses to schedule appointments with customers. It promotes better time management, which is essential in maintaining customer satisfaction.

AI Content Writer

FacePop's AI content writer helps users craft compelling messages that resonate with their target audience. It saves time, reduces errors, and ensures higher readability levels.

Comprehensive Performance Reports

FacePop provides comprehensive performance reports that allow businesses to make data-driven decisions and improve customer engagement rates. With FacePop's analytical feature, users can learn what works and what does not.

Extensive Customization Options

With FacePop, users can fully customize the look, feel, and functionality of their video widgets. The plethora of customization options ensures that users can find a solution that best suits their business needs.

User Targeting Based on Specific Criteria

FacePop's user targeting feature is second to none. It allows businesses to create targeted campaigns that reach only the intended audience. This helps to maximize engagement, reduce costs, and drive ROI.


FacePop is one of the most sophisticated and intuitive video widgets on the market today. Its customizable features, AI content writer, funneling capability, and integrated calendar booking feature make it a top-choice for businesses looking to maximize customer engagement. FacePop's extensive customization options, user targeting feature, and comprehensive performance reports make it a flexible and powerful tool for businesses of all sizes.

Learn more about driving conversions with video in our comprehensive guide.

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