As a business owner or marketer, your ultimate goal is to increase conversions and engagement. And one of the most potent tools for achieving this is video. Video content has emerged as the most effective way to connect with audiences and convey your message. In fact, according to HubSpot, 88% of marketers reported that video marketing has generated positive ROI for their business.
But how can you make your video content truly stand out and engage your audience? How can you maximize its potential to drive conversions? Enter FacePop, the customizable video widget designed to enhance customer interaction and engagement.
FacePop: An Overview
FacePop is a powerful video tool that allows you to create customized video widgets, tailored for your specific goals. With FacePop, you can take your video content to the next level, enhancing customer interaction and ultimately driving conversions.
One of the standout features of FacePop is the tailored call-to-action modes, designed for optimized engagement and conversion. Whether you want to collect email addresses, book meetings, or drive traffic to your website, FacePop's call-to-action modes can help you achieve your goals.
The seamless funneling feature is another powerful tool that ensures an uninterrupted customer journey. This means that customers are taken through a seamless process, from the moment they start watching your video to the moment they convert.
The Power of Customization
One of the most impressive features of FacePop is the extensive customization options. With FacePop, you have control over every aspect of your video widget, from the colors and fonts to the size and position on your website.
This means that you can tailor your video widget to match your brand's visual identity and messaging. You can choose to have your widget stand out or blend in seamlessly with your website design.
FacePop makes it easy to integrate with various tools and platforms. You can share your video widget beyond your website through links or QR codes, expanding your reach. Personalization is also possible with the CNAME feature, which lets you customize your widget's domain name.
The integrated calendar booking feature allows you to easily handle scheduling appointments with customers. And by targeting specific audiences based on specific criteria, you can ensure that your video widget reaches the right people.
With FacePop, you're not alone as an AI assistant is available to help you craft compelling messages. Additionally, behavior settings allow you to adjust the widget's functionality, ensuring that it works exactly as you want it to.
You can also leverage the shared workspace to collaborate with your team in real-time on widget creation and editing. Comprehensive performance reports provide data-driven decision-making insights, enabling you to optimize your video widget over time.
How to Use FacePop
Let's dive deeper into how you can create and use FacePop widgets. The first step is to upload a video that you want to use in your widget. You can do this by navigating to the upload video page and choosing the relevant file. Once your video is uploaded, you can edit the widget title and description, as needed.
Next, you can access the FacePop manager to create, edit, or delete video widgets as needed. Here, you'll be able to choose a call-to-action mode based on your desired outcome.
For example, you can opt for funneling call-to-action mode that connects to another FacePop or redirects to a URL on click. Another option is to use the conversion call-to-action mode, which invites customers to book a meeting or provide their email address.
With the text input field option, you can capture data while connecting with buttons. If you want to run custom code when a customer interacts with your video widget, you can select the run code call-to-action mode.
But the customization doesn't stop there! You can edit button text, height, style, icon, and colors, and adjust URL target options according to your preferences. And if you want to display your widget in full-screen mode, the open URL call-to-action mode lets you do this within the widget as an iframe.
Customization at Every Level
With FacePop, you can customize the look and feel of your widget with just a few clicks. The look and feel settings page includes positioning options, shadow settings, vertical and horizontal margins, width, height, show/hide play and close icons, player options such as width, height, seeker height, controls size, and minimize icon choices.
Similarly, the color studio settings page lets you change every element's colors, with pop-ups suggesting color schemes that work well together. Alternatively, the font studio settings page allows you to choose from over 200 fonts and adjust font sizes to design the perfect FacePop experience.
More Advanced Features
With FacePop's behavior settings, you can specify whether or not the widget should be muted by default, adjust the player's position, and more. The custom code feature lets you insert CSS and JS code directly into the FacePop widget, enabling even more customization.
If you want to get even more data, FacePop includes a range of features beyond picture and sound. The other settings provide options to disable FacePop branding, creates usage reports, and analytics on specific widgets, set FacePop zIndex, change individual widgets' IDs, and more.
FacePop makes it easy to integrate its video widgets into your website or digital marketing. By using the get link settings page, you can get the FacePop widget share link to use elsewhere. It's also possible to configure a CNAME so that the player URL displays and reflects your brand domain.
QR codes are another way to integrate FacePop widgets. By creating a QR code, you can share facepops beyond the screen and expand its use. Useful for communicating your message beyond computer screens, smartphones represent an excellent opportunity to reach and engage new populations.
The instant embed feature is a more comprehensive way to integrate FacePop into your website. This feature allows customers to connect to their website and add embed conditions such as don't show, show, show in some pages, show in some directories, show via regex.
FacePop's webhook settings let you set up notifications that will trigger when a customer interacts with your widget. You can set notifications for events such as watching the facepop, finishing watching the facepop, converting, collecting an email address, or closing the facepop.
Maximize Your Conversions Using FacePop
Overall, FacePop is an impressive tool that can help you create more engaging and ultimately effective video content. By leveraging FacePop's customizable call-to-action modes, seamless funneling, and integrated input field, you can capture more customer engagement and drive conversions.
Coupled with a range of customization options and clever integration features, FacePop provides the flexibility and control you need to make impactful decisions. Use it's AI assistant, or the team workspace functionalities to create and edit video widgets with ease.
We hope this guide has been helpful, but if you want to learn more, follow the related URLs to blog posts that should pique your interest on how FacePop can help you enhance your customer interaction and drive conversions. So, what are you waiting for? Start creating your FacePop video widget today!