How to Convert More Leads with Tailored Call-to-Action Modes

Silhouette of Grass Under White Sky

Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @

Conversion Optimization

Have you ever visited a website and been immediately struck by a dynamic video widget that grabs your attention and makes you want to learn more? That widget is likely a FacePop. FacePop is a customizable video widget designed to enhance customer interaction and engagement. It's an innovative marketing tool that can help businesses generate leads, increase conversions, and enhance customer engagement. In this article, we'll explore how FacePop works and how businesses can use its tailored call-to-action modes to convert more leads.

What is FacePop?

FacePop is a customizable video widget that helps businesses enhance customer engagement and increase conversions. It's a unique marketing tool that enables businesses to create their own customized video widget with tailored call-to-action modes. With FacePop, businesses can create a video widget that fits with their brand and appeals to their target audience.

FacePop Homepage

FacePop offers a range of features that help businesses optimize their customer engagement, including tailored call-to-action modes, seamless funneling, an integrated input field for easy email collection, and an AI content writer. It also integrates with various tools, supports webhooks, and provides an SDK and API for further customization.

Tailored Call-to-Action Modes

One of the most powerful features of FacePop is its tailored call-to-action (CTA) modes. These modes offer businesses different ways to engage with their audience and increase conversions. Let's take a closer look at each CTA mode.


Funneling is a feature that enables businesses to create an uninterrupted customer journey by funneling users from one FacePop widget to another. This CTA mode allows businesses to create a customized experience for their users and keep them engaged with their brand.

FacePop Add Funneling CTA Mode


The Conversion CTA mode is designed to convert leads into customers. It offers businesses two options - a button to open the calendar for booking and a button to collect email addresses. The email collector integrates with various third-party platforms, including Mailchimp, Google Sheets, Notion, Mailjet, Mailerlite, ActiveCampaign, GetResponse, and more.

FacePop Add Conversion CTA Mode


The Other CTA mode allows businesses to run custom code or close the FacePop widget with a click of a button.

FacePop Add Other CTA Modes

Advanced Customization Options

FacePop offers businesses extensive customization options that enable them to create a video widget that perfectly fits their brand and target audience. These options include:

Look and Feel

The Look and Feel settings enable businesses to adjust the position of the FacePop widget on their page, add shadows, margins, and toggle the width, height, radius, play icon, and close icon. The player settings allow businesses to adjust the width, height, radius, seeker height, controls size, and minimize icon.

FacePop Look and Feel Settings Page

Color Studio

The Color Studio feature enables businesses to change the colors of all the FacePop elements with color input fields. It also provides color suggestions that businesses can use to create an aesthetically pleasing widget.

FacePop Color Studio Settings Page

Font Studio

The Font Studio feature enables businesses to change the font of their FacePop from 200+ fonts. It also allows businesses to change font sizes for all text elements.

FacePop Font Studio Settings Page

AI Content Writer

The AI content writer feature enables businesses to create compelling messages for their FacePop widget. All they need to do is describe their goal, and the AI content writer will fill their FacePop with enticing text. This feature saves businesses the time and effort it takes to create engaging copy.

AI Content Writer Page

Performance Reports

FacePop provides comprehensive performance reports that businesses can use to make data-driven decisions. These reports provide information on total views, total watch time, the number of people that clicked the CTA, watched but didn't click the CTA, and those who ignored FacePop.

FacePop Widget Reports Page

Integration Options

FacePop integrates with various tools, including Calendly, Zoom, Google Calendar, and more. It also supports webhooks that businesses can use to trigger custom actions. The SDK and API enable further customization to suit unique business needs.


FacePop is a powerful marketing tool that can help businesses enhance customer engagement and increase conversions. The tailored call-to-action modes and advanced customization options make it possible for businesses to create a video widget that perfectly fits their brand and target audience. With FacePop, businesses can generate more leads, increase conversions, and optimize their customer engagement. It's time to take your marketing to the next level - try FacePop today!

Learn more about maximizing conversion rates with integrated input fields.

Learn more about why tailored call-to-action modes are the future of conversion.

Learn more about how to leverage FacePop for increased conversions.

facepop logo icon Try FacePop now.