Why Tailored Call-to-Action Modes Are the Future of Conversion

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Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @ FacePop.io

Conversion Optimization

In today's digital world, businesses are continually looking for innovative and effective ways to enhance customer interaction and engagement. While traditional marketing strategies remain highly effective, the integration of new technology solutions such as customized video widgets can have a profound impact on customer conversion rates. FacePop, a tailored video widget application, is an excellent example of how this new technology is changing the game for businesses. In this blog post, we'll be taking a closer look at FacePop, exploring its key features, and why tailored call-to-action modes are the future of conversion.

Introducing FacePop

FacePop is a customizable video widget designed to help businesses enhance customer interaction and engagement. It's fully customizable, allowing businesses to create tailored call-to-action modes that are optimized for specific goals. This seamless funneling creates an uninterrupted customer journey while leveraging an integrated input field for easy email collection. And robust customization options, empowering businesses to create unique designs suited to their needs.

FacePop Homepage

Tailored Call-to-Action Modes

One of the most exciting features of FacePop is its tailored call-to-action modes. These modes are designed to offer optimized engagement and conversion, empowering businesses to create custom actions based on specific criteria. FacePop's call-to-action modes include seamless funneling, integrated input fields, and an integrated calendar booking feature.

FacePop Call to Action Builder

Funneling Call to Action Mode

The funneling call-to-action mode used by FacePop helps marketers create a seamless customer journey while retaining maximum control. With this mode, businesses can choose to connect one FacePop widget to another, redirect visitors to a specific URL, or open a URL in a full-screen iframe within the widget.

Conversion Call to Action Mode

Another essential feature of FacePop is its conversion call-to-action mode. This mode offers businesses the ability to capture email addresses through an integrated input field. Moreover, it includes an integrated calendar booking feature, empowering users to book appointments easily.

Other Call to Action Modes

Besides those two primary modes, FacePop has several other calls to action modes. The code call to action mode permits businesses to run specific code when customers click on the button. The "facepop" call to action mode allows businesses to close the widget when a customer clicks on the button.

Video Widget Customization Options

FacePop offers comprehensive customization options for its video widgets. These options enable businesses to match their widget design to their website or brand identity, increasing customer engagement rates. The customization options are available in multiple categories, including Look and Feel, Color Studio, and Font Studio.

The Look and Feel settings offer numerous opportunities for customization. These settings allow businesses to define the widget position on the page, shadow settings, vertical and horizontal margins, toggle width, height, radius, play icon visibility, close icon toggle, and player size, including width, height, radius, seeker height, controls size, and minimize icon choices.

FacePop Look and Feel Settings

The Color Studio settings, on the other hand, enable businesses to change all colors of FacePop elements using color input fields. These color suggestions help the user create combinations of colors unique to their brand. Finally, the Font Studio settings allow businesses to change the font of FacePop. With over 200 font options, this gives businesses the ability to match their brand's style with precision.

AI Content Writer

FacePop's AI content writer is another exciting feature aimed at simplifying the process of writing compelling messages to customers. A text area where businesses can describe their goals is available on the AI content writer page, along with a button that prompts the system to fill the FacePop widget automatically.

AI Content Writer

Behavior Settings

Alongside customization options, FacePop offers behavior settings. These settings range from default widget settings (muted/unmuted) to player position modification. The widget features also allow businesses to mute audio by default. Additionally, they can choose the position of the video player on the page.

FacePop Behavior Settings

Other Features of FacePop

Besides the features mentioned earlier, FacePop also offers numerous other features that businesses can take advantage of. These features include custom code insertion, webhooks, CNAME usage, and QR code creation. Moreover, it has a comprehensive performance reporting system that aids data-driven decisions.

FacePop Webhook Settings Page

The Future of Conversion Is Tailored Call-to-Action Modes

Given the benefits of FacePop and other similar solutions, personalized call-to-action modes are undoubtedly the future of conversion. With tailored content available on FacePop, businesses can engage their customers more effectively than with traditional methods. The enhanced customer engagement promises higher conversion rates in a system efficient enough to empower marketers with immense control.


FacePop has undoubtedly introduced an exceptional, highly customizable, and reliable video widget that enhances customer conversion rates. Its tailored call-to-action modes, customizable features, and AI content writer make it an excellent tool for businesses looking to maximize customer interaction and engagement. This blog post highlighted some of its features and explored why the future of conversion lies in tailored call-to-action modes. Visit FacePop today and see for yourself how it can streamline your customer engagement.

Learn more about how to leverage FacePop for increased conversions, maximizing conversion rates with integrated input fields, and converting more leads with tailored call-to-action modes and boost your website conversions today.

facepop logo icon Try FacePop now.