The world has changed dramatically in the past few years. Technology is advancing at lightning speed, and it's affecting every aspect of our lives, including the way we do business. One of the most significant changes is in the way we engage with our customers online. In the past, companies had to rely on email campaigns and static web pages to communicate with their audience. But now, a new tool is transforming online customer engagement: FacePop.
What is FacePop?
FacePop is a customizable video widget designed to enhance customer interaction and engagement. It allows businesses to create tailored call-to-action modes, offering a seamless funneling experience for creating an uninterrupted customer journey. It includes an integrated input field that makes it easy to collect email addresses, as well as an integrated calendar booking feature.
The best part? FacePop includes an AI assistant for crafting compelling messages, behavior settings to adjust the widget's functionality, a shared workspace for team collaboration, and comprehensive performance reports for data-driven decision-making.
Features Overview
FacePop has a wide array of amazing features that help businesses increase leads and engagement on their websites. Here are the key features:
Call to Action Modes
FacePop offers three different call-to-action (CTA) modes that help businesses customize the widget to suit their specific goals. The modes include:
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Funneling CTA: This mode creates an uninterrupted customer journey. It connects one FacePop widget to another, offers a redirect to a URL on click, or opens a URL in full-screen mode inside the widget as an iframe.
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Conversion CTA: This mode helps businesses optimize conversions by offering two distinct buttons. The first button opens a calendar for booking, while the second collects email addresses.
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Other CTA: This mode offers two additional CTA options. One allows businesses to run custom code on click, while the other closes the FacePop widget.
Comprehensive Customization
FacePop offers a high level of customization, which allows businesses to create their own branded video widget. Users can customize the widget's position, shadow settings, vertical and horizontal margins, and control the width, height, and radius. FacePop also includes an extensive color studio and font studio, which allow businesses to customize the look and feel of the widget, as well as the text inside it.
Behavioral Settings
FacePop's behavioral settings allow businesses to adjust the widget's functionality. By default, the widget is muted, but users can adjust the settings to enable sound. The player's position is initially centered, but users can change it to a toggle position.
Custom Code
For businesses who want to go above and beyond, FacePop supports custom code. Users can insert custom CSS and JS to run directly inside the FacePop widget.
CNAME Integration
FacePop also offers a CNAME feature, which allows businesses to personalize the widget using their own domain name. This feature offers businesses a more professional appearance, making it more likely that visitors will engage with their videos.
How FacePop can benefit your business
Now that we understand the features of FacePop, let's consider how it can benefit your business.
Increased Time-on-Site
First and foremost, FacePop can help increase the amount of time visitors spend on your site. By offering engaging video content, businesses can create a draw for their pages. When visitors are more engaged and stay on your site longer, they are more likely to remember your brand.
Increased Engagement
FacePop's customizable call-to-action modes can help keep visitors engaged and encourage them to take specific actions. By offering a clear and concise CTA, businesses can increase the likelihood of conversion.
Improved Lead Generation
With FacePop's integrated email capture and booking features, businesses can capture leads more effectively. By making it easy for visitors to take a specific action, they are more likely to engage with your brand.
More Professional Appearance
Finally, by using FacePop's CNAME feature, businesses can create a more professional appearance. This can help build trust and make it more likely that visitors will engage with your content and ultimately convert.
FacePop in Action
To better illustrate how FacePop works, let's walk through the steps of creating a video widget.
Create a Widget
To start, users can either create a new FacePop widget or edit an existing one. This page allows businesses to upload their videos and edit the widget's title and description. They can also manage their videos and create new widgets from this page.
Call to Action Builder
Next, businesses can customize the CTA options for their video widget. This page allows users to add different buttons that can connect to another FacePop, redirect to a URL, or open a URL in full-screen mode.
Customize Appearance
From here, users can customize the appearance of their FacePop video widget. They can edit the position, shadow settings, margins, width, height, and radius. They can also toggle different control and display settings.
Behavioral Settings
FacePop's behavioral settings help users customize how their video widget functions. Users can toggle sound settings, change the player's position, and customize controls.
Other Features
Finally, FacePop includes other features like custom code, CNAME integration, and webhooks for triggering custom actions. Each of these features helps businesses to create a more tailored experience for their visitors.
Conclusion
FacePop is a powerful tool that can help businesses transform their online customer engagement. With its customizable call-to-action modes, extensive customization options, and user targeting based on specific criteria, FacePop can increase engagement and conversion rates effectively. It's easy to use, offers an integrated calendar booking feature, and supports webhooks for custom actions. So, what are you waiting for? Give FacePop a try and see how it can benefit your business.
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