Mastering the Art of Customization in Video Widgets

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Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @


Video marketing is more popular now than it has ever been, with video content projected to make up 80% of all internet traffic by 2022. With so much competition in the online space, engaging with customers through video widgets has become increasingly important. That’s where FacePop comes in, as a customizable video widget designed to enhance customer interaction and engagement.

Personalization is Key

FacePop offers extensive customization options, allowing businesses to personalize their video widgets to match their branding and provide a tailored user experience. From widget placement and sizing to color schemes and fonts, customization options are vast and varied. Users can even toggle features on and off, such as the display of play or close icons.

When it comes to content, FacePop doesn’t disappoint. The platform offers an AI assistant to help craft compelling messages, ensuring that businesses can deliver a message that resonates with users.

Call-to-Action Optimization

FacePop incorporates tailored call-to-action (CTA) modes designed to optimize customer engagement and conversion. The platform’s seamless funneling feature enables businesses to create an uninterrupted customer journey, guiding users from the initial interaction to their ultimate goal.

The platform also offers an integrated input field for easy email collection. This allows businesses to gather valuable user data and connect with customers long after they leave the site. In addition, FacePop includes an integrated calendar booking feature, simplifying the process of scheduling meetings or consultations.

Extensive Integration and Targeting

FacePop is highly customizable and integrates with various tools. It allows users to share video widgets beyond their website by providing links or QR codes that can be shared through other channels and personalized using the CNAME feature. The platform also supports webhooks for triggering custom actions, and provides an SDK and API for further customization.

User targeting is another key feature of FacePop. The platform offers user targeting based on specific criteria such as location, device, and past interactions. This allows businesses to personalize their content and target audiences that are most likely to interact with their products or services.

The FacePop Experience

FacePop provides a user-friendly interface that makes customization a breeze. From the dashboard to the widget manager, every aspect of FacePop has been thoughtfully designed for optimal user experience. The platform’s behavior settings allow for further customization, and businesses can adjust the widget’s functionality to suit their specific needs in order to create the perfect user experience.

FacePop also provides performance reports, giving businesses the data they need to make informed decisions. These reports enable businesses to see the amount of engagement their video widgets are generating and to measure the effectiveness of their CTAs, providing the opportunity to adjust and improve as needed.


In conclusion, FacePop is a powerful tool for businesses looking to engage customers through customizable video widgets. With extensive customization options, seamless funneling, and user targeting based on specific criteria, businesses can personalize their content to drive engagement and improve conversion rates. FacePop also provides a user-friendly interface and performance reports to help businesses measure their success and make informed decisions.

Customization is key in today’s competitive online space. With FacePop, businesses can master the art of customization and start engaging with their audiences in a meaningful way. Start exploring FacePop today and take your video marketing to the next level!

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