FacePop is a revolutionary video widget designed to bring customer interaction and engagement to the next level. With customized call-to-action modes, seamless funneling, and an integrated input field for easy email collection, FacePop ensures an uninterrupted customer journey that leads to optimal engagement and conversion.
But what truly sets FacePop apart are its comprehensive performance reports. As a business owner or marketer, it is crucial to have access to data-driven insights, and FacePop delivers just that. With comprehensive reports, you will be able to track the performance of your FacePop widget and make strategic decisions to further enhance your customer engagement.
In this blog post, we will explore the various performance reports that FacePop offers and how they can help you boost your business performance.
FacePop Dashboard
Upon logging in to the FacePop dashboard, you will be welcomed with a user-friendly interface that provides an overview of your FacePop widgets. 
From there, you can upload and manage your widgets, choose from various call-to-action modes, and customize the look and feel of your widget to match your branding.
But most importantly, the dashboard is also where you can access comprehensive performance reports that provide valuable insights into the effectiveness of your FacePop widget.
Total Views and Watch Time
FacePop provides data on the total amount of views and watch time for your widget. This data is crucial in giving you a clear understanding of the reach and overall engagement of your FacePop widget.
Knowing the total views and watch time also helps you evaluate your FacePop's effectiveness in delivering your message and prompts you to make adjustments if needed.
CTA Click Rate
Call-to-Action (CTA) buttons are a vital component of your FacePop widget as they urge viewers to take the next step in your customer journey. FacePop offers data on the click rate of your CTA buttons, giving you insights into which CTAs are effective in driving conversions.
With this information, you can make informed decisions on which CTAs to prioritize for optimization, ultimately leading to a higher conversion rate.
Engagement Rate
Engagement rate measures the percentage of viewers who engage with your FacePop widget. It is calculated by dividing total views by the number of people who interact with your widget in some way (e.g., CTA click, play/pause button, volume control).
Engagement rate is an essential metric as it gives you a clear understanding of how your audience is interacting with your FacePop widget. A high engagement rate is an indicator of an engaged audience and a message that resonates with viewers.
Customer Journey
FacePop offers a detailed breakdown of the customer journey, providing valuable insights into the effectiveness of your FacePop widget at different touchpoints.
From the moment a viewer clicks the play button, FacePop tracks their journey and behavior within the widget. This data allows you to pinpoint any roadblocks in the customer journey and make necessary adjustments to ensure a seamless user experience.
FacePop Webhooks
Webhooks are an essential tool for businesses that rely on real-time information to make strategic decisions. FacePop offers webhooks for a variety of events, including watching the FacePop widget, finishing watching, visitor conversion, email collection, and FacePop close.
With webhooks, you can receive real-time notifications on critical events and take immediate action to optimize your customer engagement. Additionally, FacePop offers webhook logs that display the response status of all webhooks that fired for your widget.
Customization
One of the best things about FacePop is the level of customization it offers. From creating custom CTAs to adjusting player position and colors, FacePop has it all.
With the ability to customize FacePop to match your branding and message, the performance reports are that much more valuable. Detailed data paired with a widget that's aligned with your brand allows you to take immediate and targeted action to improve your customer engagement.
Final Thoughts
With FacePop's comprehensive performance reports, you can gain valuable insights into the effectiveness of your customer engagement strategy. From total views and engagement rate to customer journey and CTAs, FacePop provides actionable data that can help boost your business performance.
Don't miss out on the opportunity to leverage FacePop's data-driven insights to optimize your customer engagement. Sign up for FacePop now and start boosting your business performance today.
Learn more about FacePop's other features and how they can help you revolutionize your customer engagement.
Try FacePop now.