Boost Your Brand's Conversion Rates with Custom Video Widgets

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Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @


As an online business owner, you are always on the lookout for ways to improve customer interactions and engagement. One effective way to achieve this is by using video widgets like FacePop. FacePop is a customizable video widget that can enhance customer engagement, provide tailored call-to-action modes and increase conversions. In this blog post, we will explore the features of FacePop, how it can benefit your business and provide a step-by-step guide on how to use it.

What is FacePop?

FacePop is a customizable video widget designed to increase customer engagement and conversion rates. It offers a variety of call-to-action (CTA) modes suited to specific customer needs and an integrated input field for easy email collection. Additionally, FacePop provides an integrated calendar booking feature, extensive customization options, and user targeting based on specific criteria. Its AI assistant helps craft compelling messages, and there are behavior settings to adjust the widget's functionality. FacePop provides comprehensive performance reports for data-driven decision-making, and it can be integrated with various tools.

Features of FacePop

Call-to-Action Modes

One of the most significant features of FacePop is its call-to-action modes. FacePop has three main CTA modes: optimized engagement, seamless funneling, and conversion.

Optimized Engagement

The optimized engagement mode is for general engagement and customer interaction. It is a subtle, non-intrusive mode that encourages customers to engage with your brand and video content.

Seamless Funneling

The seamless funneling mode is used to create an uninterrupted customer journey. Suppose you have specific video content that you want to direct customers towards. In that case, this mode enables you to connect to another FacePop or redirect users to a URL on click.


The conversion mode is for directing customers to take specific actions. FacePop offers two main options here: booking a calendar event and collecting email addresses. FacePop provides multiple integration options for calendaring and email collection.

Integrated AI Assistant

The integrated AI assistant helps you create compelling messages that resonate with your audience. The assistant is designed to help you get the most out of your video widgets by crafting the perfect message in a short amount of time.

Extensive Customization Options

FacePop offers extensive customization options, from the look and feel of your widgets to the behavior of the video player. You can change the font, position, and colors of your widgets, and you can adjust how your video player looks and behaves.

User Targeting

User targeting is another vital feature of FacePop. You can target specific users based on criteria like location, device, and behavior within the video. Life events can be triggered by different criteria you specify while you make your video.

How it Could Benefit Your Business

FacePop has the potential to benefit your business in many ways, including:

Increased Conversion Rates

FacePop's CTA modes are tailored to specific customer needs, ensuring a higher chance of conversion.

Enhanced Customer Engagement

FacePop provides a unique way to engage with customers and stand out from the crowd.

Comprehensive Performance Reports

FacePop provides performance reports that help you analyze how your customers are engaging with your brand and video content. This data helps you make informed decisions on how to improve it.

Getting Started with FacePop

To get started with FacePop, follow these simple steps:

Step 1: Create an Account

The first step is to sign up for a FacePop Account. The process is easy, and you can create an account in just a few minutes.

FacePop Sign Up Page

Step 2: Create a Widget

After signing up, create a new widget by uploading a video from either YouTube or Vimeo, or select a pre-recorded video. You can edit the title and description of your widget and create your CTA modes. You can also use the AI assistant to craft a compelling message.

Create a New Widget Page

Step 3: Customize Your Widget

Next, customize your widget to match your brand. This includes changing the look and feel of your widget and the behavior of your video player.

FacePop Look and Feel Settings Page

Step 4: Set Up User Targeting

Define your user targeting rules for each call-to-action mode. You can specify targeting by device, location, life event status, or other habits through interactions with your FacePop.

Step 5: Integrate Your Widget

You can integrate your widget with your website by copying the embed code. They also provide an instant embed feature, where you may insert your conditions to display FacePop inside your site.

FacePop Instant Embed Settings Page

Step 6: Monitor Performance

Performance reports help you monitor your widget's performance. You can track how many times it's been seen, how long people have watched, how many clicks your CTA modes recorded, and how many email addresses were collected.

FacePop Widget Reports Page

Step 7: Analyze and Improve

Finally, analyze the data from your performance reports and make data-driven decisions on how to improve your widget. You can use the insights to refine your targeting, adjust your CTA modes, and improve your video messaging.


Custom video widgets like FacePop are an excellent way to increase customer engagement, drive conversions, and stand out from the crowd. With FacePop, you can create customizable video widgets with targeted call-to-action modes, an integrated input field for easy email collection, and an integrated calendar booking feature. With its AI assistant, performance reports, and extensive customization options, FacePop represents a powerful tool for businesses looking to increase customer engagement and improve conversion rates.

Learn more about how FacePop can supercharge your online interactions.

facepop logo icon Try FacePop now.