Unleashing the Power of Interactive Widgets for Improved Conversion

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Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @ FacePop.io

Widget Marketing

As an e-commerce business owner or marketer, you know that the key to success is engaging your customers and driving conversion. You've likely explored numerous tactics to do so: email marketing, social media campaigns, paid advertising, and more. But have you considered the power of interactive widgets?

Enter FacePop: a customizable video widget designed to enhance customer interaction and engagement. With tailored call-to-action modes for optimized engagement and conversion, seamless funneling for creating an uninterrupted customer journey, and an integrated input field for easy email collection, FacePop is a game-changer.

Let's take a closer look at what makes FacePop so darn impressive.

Call-to-Action Modes for Optimized Engagement and Conversion

FacePop's call-to-action (CTA) modes are tailored to improve customer engagement and drive conversion. You can add buttons that connect to another FacePop, redirect to a URL on click, or open a URL in full-screen mode inside the widget as an iframe.

But the fun doesn't stop there. You can also add CTAs to schedule a calendar booking, collect email addresses, or run custom code on click. The text input field is particularly useful for capturing data and connecting with buttons.

FacePop Call-to-Action Modes

With FacePop's extensive customization options, you can edit the button text, height, style, icon, and colors to create the perfect CTA for your audience. Plus, the redirect-to-URL feature has the added functionality of editing the target (open a new window or the same window) for even more control over how your customers interact with your content.

FacePop CTA Button Settings

If you're looking for even more engagement options, FacePop also includes a calendar booking feature. You simply insert the calendar URL (such as Calendly), and your customers can quickly and easily schedule an appointment without ever leaving your website.

FacePop CTA Calendar Booking Settings

But that's not all. The email collector integration dropdown allows you to choose from a variety of third-party email collection platforms, including Mailchimp, Google Sheets, Notion, Mailjet, MailerLite, ActiveCampaign, and GetResponse. And with the text input field, you can capture data with ease while also offering customers an option to connect with a specific button.

FacePop CTA Email Collector Settings

User Targeting Based on Specific Criteria

FacePop doesn't just offer a variety of CTAs. It also provides user targeting based on specific criteria, so you can ensure that your interactive widget is reaching the right audience. You can target users based on their device, location, and other factors.

This feature is particularly useful for e-commerce businesses that want to offer promotions to customers in specific locations, or for niche products that cater to a specific demographic.

Comprehensive Performance Reports for Data-Driven Decision-Making

One of the most impressive features of FacePop is its comprehensive performance reports. These reports offer insights into customer behavior, total views, total watch time, and more. You can see how many people clicked on the CTA, watched without clicking, or ignored the widget altogether.

FacePop Widget Reports

This information is powerful, as it allows you to make data-driven decisions about how to improve your interactive widget's performance. Plus, the integration with email collection platforms allows you to immediately capitalize on captured data and turn it into actionable insight that can propel your business forward.

Seamless Funneling for Creating an Uninterrupted Customer Journey

As e-commerce business owners know, an uninterrupted customer journey is essential for driving conversion. FacePop ensures that your interactive widget is a seamless part of that journey. Plus, its AI assistant for crafting compelling messages, behavior settings to adjust functionality, and shared workspace for team collaboration make FacePop an invaluable tool for improving your business's interactivity and engagement.

Enhanced Customization

FacePop's customization options are extensive, allowing you to tailor the widget to your brand's unique look and feel. You can adjust its position on the page, add shadow settings, and toggle other elements such as width, height, and radius. You can also show or hide the play and close icons, and customize the player's width, height, radius, seeker height, and controls' size.

But the customization doesn't stop at its positioning and branding. You can also customize FacePop's colors and fonts, with over 200 fonts to choose from.

FacePop Font Studio Settings

If you're looking for even more customization, FacePop offers a custom code page. You can insert CSS and JS to run directly inside FacePop and further tailor the widget to your business's unique needs.

Integration with Other Tools

FacePop doesn't exist in a vacuum; it can be integrated with various other tools, making it an even more versatile and valuable resource. For example, with its webhook settings page, you can build usage reports and analytics. You can also add CNAMEs to customize the domain of FacePop links.

FacePop Get Link Settings Page

Perhaps most useful, FacePop can be shared beyond the website through links or QR codes, and personalized using the CNAME feature. It also supports webhooks for triggering custom actions and provides an SDK and API for further customization to suit unique needs.

The AI Content Writer

Finally, let's not forget about FacePop's AI assistant for crafting compelling messages. Simply describe your goal in the text area, hit the button, and let ChatGPT, powered by OpenAI, do the rest of the heavy lifting.

AI Content Writer Page


In short, FacePop is an impressive tool for e-commerce businesses and marketers looking to enhance customer engagement and drive conversion. With its tailored CTAs, user targeting, comprehensive performance reports, and seamless funneling, FacePop is an all-in-one solution for improving your business's interactivity. Plus, its extensive customization options and integrations with other tools make it an extremely versatile and valuable resource.

So why not give FacePop a try and see how it can boost your business? With its user-friendly design and wide-ranging capabilities, we're confident you won't be disappointed.

Learn more about email collection with integrated input fields. Learn more about maximizing user targeting with customizable widgets.

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