Understanding Your Audience Better with FacePop's Comprehensive Performance Reports

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Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @ FacePop.io



As online businesses are becoming increasingly competitive, the need to stand out and engage with potential customers grows ever more critical. Companies are looking for new and effective ways to engage their audience and get results, and one tool that can help is FacePop.

FacePop is a customizable video widget designed to make customer interaction and engagement more effective. It offers tailored call-to-action modes, seamless funneling, an integrated input field for email collection, and advanced analytics for better data-driven decisions. In this blog post, we'll explore how FacePop's comprehensive performance reports can help you understand your audience better and drive more results.

Seamless Funneling for Uninterrupted Customer Journey

One of the most critical features of FacePop is its seamless funneling for creating an uninterrupted customer journey. For example, after a viewer watches the video, they can click on a button to connect to another FacePop or redirect to a URL on click. The viewer can open the URL in full screen inside the widget as an iframe, providing a smooth transition.

FacePop Add Funneling Call to Action Mode

This seamless funneling is a crucial factor in reducing the abandonment rates during the sales journey. Instead of viewers being sent to a new page and having to navigate back to the site, they can stay within the widget and continue the journey without interruption, increasing conversions.

Call-to-Action Modes for Optimized Engagement and Conversion

The call-to-action modes within FacePop are essential in driving engagement and conversion. FacePop offers three types of call-to-action modes:

  1. Funneling - These CTA modes help funnel viewers to the next stage of the customer journey.
  2. Conversion - These CTA modes encourage viewers to take action, such as booking an appointment or subscribing to an email list.
  3. Other - These CTA modes are customizable and can include buttons that run code on click, or close the FacePop widget on click.

FacePop Call to Action Builder Page

The call-to-action modes are entirely customizable, allowing you to use specific language, colors, and button styles that resonate with your target audience. FacePop also offers an AI assistant to help you craft compelling messages based on user behavior, helping to ensure that your CTA modes are effective and appealing.

Comprehensive Performance Reports for Data-Driven Decisions

One of the most powerful features of FacePop is its advanced analytics and comprehensive performance reports. These reports are available for each FacePop widget, allowing you to track and analyze every aspect of its performance.

FacePop Widget Reports Page

The performance reports provide valuable insights into the following metrics:

  1. Total views
  2. Total watch time
  3. Amount of people that clicked CTA
  4. Amount of people that watched but didn't click CTA
  5. Amount of people that ignored FacePop

By analyzing these metrics, you can get a better understanding of your viewers' behavior, preferences, and what appeals to them. This knowledge can help you make data-driven decisions, refining your message and creating more effective marketing strategies.

Customizable Targeting Based on Specific Criteria

Another unique feature of FacePop is its customizable targeting based on specific criteria. You can target your FacePop widget based on specific demographics, interests, and behaviors, allowing you to target your ideal audience and increase engagement.

FacePop Behavior Settings Page

For instance, FacePop allows you to customize your widget's functionality with behavior settings, such as default widget muting/unmuting and player position. You can also set up custom embedding conditions, such as show only after a viewer has scrolled down the page or show only on specific devices, countries, or directories. Customizing your targeting options can help optimize your content for your audience and improve results.

Integration with Various Tools

FacePop also integrates with various tools to make the process more efficient. You can integrate with email collection and marketing software such as Mailchimp, Google Sheets, ActiveCampaign, GetResponse, and many more.

FacePop Email Collection Integration Page

You can incorporate webhooks for triggering custom actions and use the available SDK and API options to further customize your FacePop widget. Additionally, FacePop can be shared beyond your website via links or QR codes and personalized using the CNAME feature.


Engaging with your audience and driving results is difficult in today's competitive online marketplace, but FacePop makes it possible. The customizable call-to-action modes, seamless funneling, and comprehensive performance reports provide the framework for understanding your audience better and driving more engagement. FacePop's advanced analytics, customizable targeting, and integration options make it a powerful tool for online marketing. With FacePop, you can be sure that your content is resonating with your audience, and your marketing is data-driven.

Learn more about how FacePop can help you elevate your online presence.

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