The Role of FacePop in Today's Digital Marketing Landscape

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Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @

Digital Marketing

In today's world, businesses are fighting for their share of the online marketplace, and every website visit is an opportunity to engage with potential customers. Video is a powerful tool for creating meaningful interactions with site visitors, and FacePop is a customizable video widget designed to enhance customer interaction and engagement.

With their extensive customization options, FacePop widgets can be tailored to meet the specific needs of your business. From optimizing call-to-action modes to creating a seamless funneling customer journey, businesses can create an unforgettable experience for site visitors.

Customizable Call-to-Action Modes

The call-to-action (CTA) is an essential component of digital marketing. It's designed to encourage website visitors to take a specific action, such as signing up for a newsletter or purchasing a product. FacePop's customizable CTAs offer optimized engagement and conversion.

FacePop's CTAs have several modes, including funneling, conversion, and other custom modes. The funneling CTA mode allows businesses to create an uninterrupted customer journey by connecting one FacePop to another or redirecting site visitors to a specific URL. The conversion CTA mode offers an integrated email collection feature and an integrated calendar booking feature. The email collector is a simple but effective way to capture customer data for future communication, and the calendar booking feature makes it easy for potential customers to schedule an appointment.

Extensive Customization Options

FacePop offers businesses extensive customization options that allow them to create a unique and memorable experience for site visitors. From the look and feel of the widget to the font and colors used, businesses can tailor every aspect of the FacePop widget.

The look and feel settings page allows businesses to adjust the position of the widget within the webpage, shadow settings, and margin settings. Businesses can also toggle the widget's width, height, radius, play icon, and close icon. The player width, height, radius, seeker height, and controls size can be adjusted, and businesses can choose from several minimize icon options.

The color studio settings page allows businesses to change the color of every FacePop element using color input fields. Color suggestions offered on this page can guide your decisions. The font studio settings page offers over 200 font options, and font sizes can be adjusted for all text elements.

User Targeting Based on Specific Criteria

FacePop allows businesses to target specific site visitors based on their behavior, location, and device. This targeting allows businesses to create a more personalized experience for each visitor and increase engagement.

The behavior settings page allows businesses to adjust the widget's default settings, including whether it should be muted or unmuted and the player position. Businesses can also customize FacePop's behavior to show or hide on specific pages, directories, or URLs.

By selecting conditions such as scroll depth, time on page, or exit intent, businesses can show FacePop to site visitors who are most likely to engage with the widget. They can also select specific devices or countries to show FacePop only to visitors using those devices or in those countries.

AI Content Writing

One of the most exciting features of FacePop is its AI content writing capabilities. By simply describing your goal, the AI assistant will craft a compelling message to include in your FacePop. This feature allows businesses to create high-quality content quickly and easily.

Comprehensive Performance Reports

FacePop's comprehensive performance reports provide businesses with data-driven decision-making. Businesses can see how many views and watch time their FacePop has received and understand how visitors interact with the widget, including whether they clicked on the CTA or not.


FacePop integrates with popular platforms like Mailchimp, Google Sheets, and ActiveCampaign, among others, to collect customer data. Integrations make it easy for businesses to connect with their customers and automate their marketing processes.

Custom Code Capabilities

For businesses with more complex needs and custom functionality, FacePop offers custom code capabilities. Custom CSS and JS can be inserted directly into the widget, allowing businesses to create unique and highly tailored experiences for their site visitors.

Why FacePop?

Now that we've discussed the extensive features and capabilities of FacePop, you might be wondering why your business should invest in this technology. The answer is simple: video is a powerful tool for engagement, and FacePop's features and customizability allow businesses to create an unforgettable experience for site visitors.

From personalized CTAs to extensive customization options and AI content writing, FacePop offers businesses everything they need to create a unique and memorable experience for their customers. Additionally, FacePop's performance reports give businesses detailed insights into how their widgets are performing, allowing them to make data-driven decisions to improve the customer experience.


In today's digital marketing landscape, businesses need every tool at their disposal to stand out and engage with site visitors. Video is a powerful tool for creating meaningful interactions, and FacePop offers businesses extensive customization options to create an unforgettable experience for their customers. From its customizable CTAs and extensive customization options to its AI content writing capabilities and comprehensive performance reports, FacePop is an essential tool for any business looking to enhance customer engagement.

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