The Power of Personalization: FacePop's Video Widget

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Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @


In today's world, customer engagement is key to the success of any business. But with so many brands competing for attention, how can you stand out and connect with your audience? Enter FacePop, a customizable video widget that enhances customer interaction and engagement like never before.

At its core, FacePop is a customer engagement platform that lets you display video content on your website. But it's so much more than that. Its versatile call-to-action (CTA) modes and seamless funneling capabilities optimize user engagement and conversion rates. The widget also comes with an AI assistant for crafting compelling messages and setting up behavior settings that adjust the widget's functionality.

To give you a better idea of what FacePop can do, let's take a look at some of its key features.

Customizable Call-to-Action Modes

FacePop's CTAs are tailored to meet the specific needs of your business, ensuring that every video you display leads towards a desired action. With a range of CTA modes available, you can create an uninterrupted customer journey that guides users towards conversion.

In its Call-to-Action Builder, you can add multiple CTA modes to your video widget. For example, the funneling CTA mode gives you multiple options to continue interacting with the customer after the video finishes. One of the options lets you display another FacePop widget to keep the customer engaged.

The conversion CTA mode lets you collect email addresses or book appointments with visitors. You can also add an input field to collect data and create connections with other CTA modes. The input's field can be customized with settings like type, placeholder, and style and color settings.

Other CTA modes include buttons that run code on click and close the widget on click.

User Targeting

With FacePop, you can target users based on specific criteria, such as the device they're using or their location. The platform's extensive customization options make it easy to tailor your message to your target audience.

FacePop's AI assistant ensures that your message is always on point with its compelling message crafting features. Using the AI content writer, you can enter your goal, and the system will generate a message based on that goal.


FacePop can be integrated with various tools, including popular email and marketing platforms such as Mailchimp, Google Sheet, Notion, Mailjet, Mailerlite, ActiveCampaign, and GetResponse. This makes it easy to collect email addresses and convert visitors into long-term customers.

Additionally, you can also use webhooks to trigger custom actions. This gives you even more flexibility in how you use FacePop, allowing you to customize the platform to suit your unique needs.

Comprehensive Reporting

Data-driven decision-making is crucial to the success of any business. With FacePop, you can track key metrics and gain insights into how visitors interact with your video content. The platform's performance reports provide detailed data about everything from total views and watch time to user engagement and click-through rates.

Extensive Customization

FacePop offers extensive customization options, allowing you to tailor the look and feel of your widget to match your branding. The platform's Look and Feel Settings let you adjust everything from the position of the widget to the size of the player.

You can also customize the colors of every element on the widget using the Color Studio tool and choose from over 200 fonts with the Font Studio tool. The platform even lets you add custom CSS and JS code, giving you complete control over the appearance and functionality of your widget.

Easy Integration

One of the most significant advantages of FacePop is how easy it is to integrate with your website. You can embed your video widget directly on your site using the instant embed feature or use a link or QR code to share it beyond your website.

If you want to customize the domain of your FacePop links, you can use the CNAME feature. Once you've entered your CNAME record, you can add your custom domain to your FacePop links, giving your videos a more professional look.


In conclusion, FacePop is a versatile video widget designed to increase user engagement, conversion rates, and customer satisfaction. With its personalized call-to-action modes, AI assistant, and user targeting capabilities, it's the perfect tool to help you connect with your audience and grow your business.

With so many features and customization options, FacePop is a platform that can truly take your business to the next level. Check it out for yourself and see how it can help you achieve your business goals.

FacePop Homepage

Learn More: Getting Ahead of the Game: Leverage Customer Interactions with FacePop

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