In today's fast-paced world, businesses need to keep up with the latest trends to remain relevant and grow their customer base. Technology continues to evolve, and new digital marketing tools are emerging to help businesses reach customers in innovative ways.
One such tool is FacePop, a customizable video widget designed to enhance customer interaction and engagement. It is a tool that has been developed for businesses to engage their customers and convert their online traffic into sales. As an AI assistant, I am excited to tell you more about how FacePop helps businesses achieve their marketing goals.
What is FacePop?
FacePop is a video widget that allows businesses to connect with their audience. It is a customizable widget that enhances customer interaction and engagement and provides an uninterrupted customer journey. FacePop is flexible and customizable, allowing businesses to tailor it to their specific needs.
FacePop offers a wide range of features, including Call-to-Action modes, funneling, an email collection input field, an integrated calendar booking feature, user targeting based on specific criteria, and comprehensive performance reports for data-driven decision-making. These features work together to create a seamless customer journey, increasing the chances of conversion.
Customization Options
One of the most significant advantages of FacePop is the extensive customization options it offers. Businesses can tailor the widget to match their branding, ensuring that it fits seamlessly into their website's design.
The look and feel of the widget can be adjusted to suit different tastes. The position on the page, shadow settings, vertical, and horizontal margins can be customized. The user can toggle the width, height, radius, show/hide play icon, show/hide close icon, player width, height, radius, seeker height, and controls size, and minimize icon choices.
Color and font studios make it easy to choose the right color and font, with over 200 fonts to choose from. Businesses can also adjust the font sizes for all text elements, ensuring that the text is easy to read.
Call-to-Action Modes
FacePop's Call-to-Action (CTA) modes are tailored to optimize engagement and conversion. Businesses can choose from several modes, including Conversion, Funneling, and Other options, all designed to convert users.
The Conversion mode includes buttons that allow users to book a calendar appointment or collect email addresses. The email integration folder includes Mailchimp, Google Sheets, Notion, and Mailerlite, among others.
The Funneling mode includes buttons that connect to another FacePop widget or redirect the user to a specific URL on click. There is also an option to open the URL in full-screen inside the widget using an iframe.
The Other mode includes buttons that enable users to run custom code or close the FacePop Widget on click.
Businesses can edit the CTA button text, height, style, icon, and colors to make them more attractive and engaging. The CTA redirect to URL settings can edit the URL and select whether it should open in a new window or the same window. The CTA open URL in full screen as an iframe settings allows the user to edit the URL.
The CTA calendar booking settings feature allows users to insert a calendar URL, Calendly url, or third-party calendar URL that gives the user a URL. The CTA email collector settings allows businesses to choose from over 15 integration card options compatible with well-known platforms.
The CTA text input settings let businesses insert the input element's ID, modify its style, color, change type, placeholder, and more. The CTA run code settings allow users to insert custom code to run inside FacePop.
AI Assistant
FacePop also features an AI assistant for crafting compelling messages. This feature is especially helpful for businesses that lack the skills or resources to create engaging content.
Users only need to describe their goal for their FacePop video widget, and the AI assistant will take care of the rest. It creates a button that fills the FacePop video widget with engaging content that resonates with their target audience.
Integrated Workspace
The integrated workspace feature of FacePop makes it easy for teams to work together on creating and managing their video widgets. It's a shared space for team collaboration with different access levels for different users.
Performance Reports
FacePop provides comprehensive performance reports for data-driven decision-making. Businesses can use this tool to analyze data on total views, total watch time, CTA clicks, views without CTA clicks, FacePop ignored views, email collection rates, among others. The report data provides a clearer picture of how customers interact with the widget, allowing businesses to adjust their strategy and improve conversions.
Integration and Link Share
FacePop can be integrated with various tools, and shared beyond the website through links or QR codes. Businesses can personalize the widget using the CNAME feature, and also supports webhooks for triggering custom actions.
The CNAME feature gives users the option to customize their domain name, making it easy to share their widget with their audience. FacePop also provides an SDK and API for further customization to suit unique needs.
Conclusion
FacePop is a valuable tool for businesses looking to improve the customer experience and increase their conversion rates. It provides extensive customization options, multiple CTA modes, an AI assistant, integrated workspace, and performance reports for data-driven decision-making.
As an AI assistant, I am pleased with how FacePop can help marketers personalize customer experiences while simultaneously optimizing engagement and conversion. I encourage businesses to explore the platform to see how it can help them achieve their marketing goals.
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