The Art of Personalization: Customizing Video Engagement Tools

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Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @

Video Tools

In the digital era, engaging with customers has never been more critical than it is today. The internet has given businesses a plethora of opportunities to connect with existing and potential customers. However, with so much content available, it has become increasingly challenging to capture and retain users' attention. This is where FacePop comes in- a customizable video widget designed to create an engaging experience that will keep your customers coming back.

FacePop gives businesses the opportunity to add video content to their website and social media pages. Visitors can watch the video, interact with it, and even make bookings or provide contact information. It's easy to see why FacePop is becoming a popular tool for businesses of all sizes.

Why Should You Consider FacePop?

If you're still unsure if FacePop is worth your time and investment, consider these benefits:

Customize Your FacePop Widget

The best thing about FacePop is the degree to which you can customize your widget. You can create an engaging experience that reflects your brand identity while keeping visitors intrigued. Here are some of the customization options available:

Look and Feel of the Widget

You can tailor the look and feel of your widget with FacePop. You can customize the widget's position on the page, its shadow settings, vertical and horizontal margin, and the size of the play and close icons. Additionally, you can change the player's width, height, radius, seeker height, and control size. You can even minimize the icon choices to match your branding.

FacePop looks and feel settings page

Color Studio Settings

With FacePop's color studio settings, you can change the colors of every element in your widget. You can use the color input fields to choose the perfect hues to match your brand or choose from color suggestions. Color consistency helps create a cohesive brand identity and increase brand recognition.

FacePop color studio settings page

Font Studio Settings

Font choices are just as important as colors and positioning to maintain branding consistency. With FacePop's font studio settings, you can choose from over 200 fonts to find one that suits your brand perfectly. You can also adjust the font size to ensure that every text element is clear and accessible.

FacePop font studio settings page

Behavior Settings

FacPop's behavior settings allow you to adjust the widget's default behavior to ensure that it meets your specific campaign needs. You can choose whether the widget is muted or unmuted by default, and adjust the player's position to ensure that it's always in view.

FacePop behavior settings page

Custom Code

If you have the expertise, you can use custom CSS or JS to adjust the widget's look, feel, and functionality. FacePop's Custom Code page allows you to enter any custom code you need, giving you complete control over the widget's behavior and features.

FacePop custom code settings page

FacePop Call-to-Action Modes

FacePop offers several types of CTAs to ensure that your widget is serving your campaign's needs. Let's take a closer look:

Funneling CTAs

Funneling CTAs are used for a specific purpose, such as directing users to another FacePop widget or redirecting them to a particular URL. You can even choose to open a new URL inside the widget as an iframe. This way, the user's journey remains uninterrupted, increasing the likelihood of engagement.

Conversion CTAs

Conversion CTAs encourage users to take action, such as making an appointment or providing their email address. You can use several methods to make this possible, such as collecting email addresses, booking appointments, or running custom code.

FacePop call-to-action builder page

CTA Button Settings

The CTA Button Settings section allows you to tailor your CTA buttons' look and feel, changing everything from the button's height to its colors and text.

FacePop CTA button settings page

CTA Redirect to URL Settings

The CTA Redirect to URL Settings enables you to adjust the URL that your visitors are directed to when they click on the button. You can also choose whether the URL opens in a new window or the current window.

FacePop CTA redirect to URL settings page

CTA Open URL in Full-Screen as Iframe Settings

The CTA Open URL in Full-Screen as Iframe Settings function allows you to embed a website inside the FacePop widget's iframe. This function ensures that visitors never leave the page, increasing the likelihood of engagement.

FacePop CTA open URL in full screen as iframe settings page

CTA Calendar Booking Settings

The CTA Calendar Booking Settings allow visitors to book appointments through the widget, linking to your calendar. You can also run the URL through Calendly or another third-party calendar scheduling app.

FacePop CTA calendar booking settings page

CTA Email Collection Settings

The CTA Email Collection Settings function allows visitors to share their email address with your company. You can integrate any number of third-party email platforms or use a FacePop's widget email collection tool.

FacePop CTA email collector settings page

CTA Text Input Settings

The CTA Text Input Settings function allows you to add an input field to gather the user's information. You can customize the field's type, placeholder, style, and colors, as well as selecting whether it is required or not.

FacePop CTA text input settings page

CTA Run Code Settings

The CTA Run Code Settings function allows you to add custom code and adjust widget behavior from the CTA button.

FacePop CTA run code settings page

FacePop Integration Options

FacePop allows you to integrate your content seamlessly into your existing marketing and analytics tools. Here are some of the tools that you can integrate:

Google Analytics

Integration with Google Analytics allows you to track how visitors interact with your widget, enabling you to make conclusions about customer behavior and make data-driven decisions.

Facebook Pixel

Integration with the Facebook pixel allows you to track visitors' behavior on your website, which can be used to create targeted ads and evaluate the success of your advertising.


Integrating with Zapier allows you to connect the FacePop platform with thousands of other platforms, making it easy to manage your campaigns.

The Importance of Personalization

In today's world, personalization is essential. Consumers are more inclined to do business with companies that understand them and cater to their unique needs. When it comes to engagement tools, Customization is imperative because it allows you to achieve your goals while ensuring that your message is unique and tailored to each visitor.

Personalization also helps to foster a stronger connection between the customer and the brand. FacePop eliminates the distraction of irrelevant content and ensures that your message is the one viewers remember most. As a result, you'll be able to create a powerful emotional connection with your customers, encouraging them to stay connected while also attracting new customers.

Why You Should Be Using FacePop

FacePop provides an endless amount of customization options, allowing businesses to tailor their messaging to specific audiences. Using its integrated AI assistant, you can craft compelling messages that are more likely to engage consumers and convert them into customers. Furthermore, with its seamless integration with tools such as Google Analytics, Facebook Pixel, and Zapier, you can manage your campaigns and track performance across multiple channels.

The key to successful engagement nowadays is personalization, and FacePop is the tool you need to make that happen. It allows businesses to create an engaging and immersive experience that connects with customers. When done well, personalization results in more successful campaigns, turned into loyal customers, and increased brand awareness. So why wait? Sign up for FacePop today and start increasing engagement rates with your target audience.

Learn more about FacePop and how it can help your business grow.

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