The Advantages of FacePop for Your Online Marketing Strategy

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Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @

Online Marketing

As businesses and brands continue to strive for customer engagement and conversions, video marketing has become an increasingly important tool. Video content engages customers more directly, offers a chance to convey complex information easily, and has been shown to be more effective than traditional text-based content. FacePop is a customizable video widget designed to take your online marketing strategy to the next level. Let's explore the different features that make it such a valuable tool.

Seamless Funneling for an Uninterrupted Customer Journey

A successful online marketing strategy involves guiding customers along a path towards conversion. FacePop offers seamless funneling, allowing customers to move from one step of the journey to the next without interruptions. For instance, FacePop can be customized with tailored call-to-action modes to engage and convert customers. You can include buttons that connect to other FacePop widgets, redirect customers to URLs, open URLs in full screen mode inside the widget, collect email addresses, and even open calendars for booking.

FacePop's integrated input field offers an efficient way for customers to provide their email and other information. This creates a smoother and faster conversion experience, which can translate to happier customers and an improved bottom line for your business.

User Targeting for More Effective Marketing

No online marketing campaign can be truly effective without targeting the right audience. With FacePop, you can target users based on specific criteria, including demographic information such as age, gender, interests, and even behavior. This capability helps you to tailor your video content and call-to-action buttons to reach the audience that is most likely to engage or convert. For instance, you can add behavior settings to adjust FacePop functionality based on location, scroll depth, percentage watched, time spent watching, or even exit intent.

Customized Video Widgets for a Better User Experience

FacePop is extremely versatile when it comes to customization, allowing businesses to create video widgets that look and feel exactly the way they want. You can choose from extensive customization options that allow you to edit title and description of widgets, select call-to-action button text, change height, style, icon and colors, set target for the redirect to URL button, and many other possibilities.

The FacePop player can be similarly customized, with features such as adjusting player position, shadow settings and vertical and horizontal margin, width, height, radius, showing or hiding play or close icons, choosing player width and height, seeker height and controls size, all to optimize the viewer experience.

The FacePop platform includes an AI content writer also, to assist businesses with crafting compelling messages for their video widgets. The goal is to make it as simple as possible to fully customize your video widgets and create a unique and professional appearance that attracts and engages your audience.

Comprehensive Performance Reporting

FacePop also offers comprehensive performance reporting, providing businesses with valuable data to guide future marketing campaigns. Viewership, watch time and engagement statistics, as well as the demographics of viewers, are all available from an easy-to-use dashboard. This allows businesses to make data-driven decisions, optimize their campaigns, and tailor specific content to a specific audience.

Enhanced Integration with Other Tools

FacePop is easily integrated with other tools, ensuring that it meshes well with any pre-existing marketing tools businesses may already be using. FacePop offers webhooks for triggering custom actions, which allows for complex integrations with clients' CRM tools and marketing automation platforms. Plus, with an SDK and API, businesses can customize FacePop to meet their unique needs.


FacePop is a dynamic tool that should be a crucial element of any online marketing strategy. Its range of features, including tailored call-to-action modes, user targeting, seamless funneling, integrated input fields, customizable video widgets, performance reporting, and enhanced integration with other tools, makes it an invaluable tool for improved engagement, conversion rates, and overall business success.

So, if you're a business owner or marketer looking to step up your video marketing game, consider FacePop. Learn more on our website, and start integrating FacePop into your marketing strategy today!

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