Optimize Your Marketing Efforts with User Targeting

Low-angle Photography of Red Metal Tower

Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @ FacePop.io


Marketing is an essential aspect of any successful business. However, it's not enough to just market your products or services to everyone and anyone. In today's rapidly evolving digital landscape, it's crucial to ensure that your marketing efforts are optimized and targeted to the right audience. That's where FacePop comes in - a customizable video widget designed to enhance customer interaction and engagement, while providing you with insights and tools to optimize your marketing efforts.

Personalized Call-to-Action Modes for Optimized Engagement

One of the most significant features of FacePop is its tailored call-to-action modes that help drive improved customer engagement. With FacePop, you have the flexibility to choose between different call-to-action modes, including funneling, conversion, and other modes.

The funneling call-to-action mode is ideal for creating an uninterrupted customer journey. With this mode, you can connect one FacePop video widget to another, redirect to a specific URL, or even open a URL in full-screen mode inside the widget as an iframe. This feature ensures users don't get lost in a rabbit hole of information as they navigate your website.

The conversion call-to-action mode, on the other hand, gives users the ability to book appointments using the integrated calendar booking feature or collect email addresses using the integrated input field, making it easier for you to stay connected. Users can also run custom code on click or close FacePop on click.

Extensive Customization Options to Help You Stand Out

FacePop is designed to be as customizable as possible according to your brand's needs. You can choose from an extensive range of customization options to tailor the widget to your brand's personality and tone.

For example, the widget's personalization option allows you to change the widget's position on the page, adjust shadow settings, and choose the toggle or the center for the player's position. You can even customize the player's width, height, radius, seeker height, control size, and minimize icon choices.

The color studio settings option lets you change all the facepop elements' colors, while the font studio settings let you choose from over 200 fonts and change font sizes for all text elements. The look and feel settings also allow you to toggle the widget's width, height, radius, play and close buttons, and adjust the widget's vertical and horizontal margins.

User Targeting Using Specific Criteria

Another significant feature of FacePop is its ability to enable user targeting based on specific criteria. This functionality allows you to create tailored experience for users that deliver what they need and provide a personalized experience for them.

With FacePop, you can target users based on pages they have visited on your website, the number of times they have visited, the scroll depth, wait time, exit intent, device, country, and many more. This feature helps to pinpoint what your users are looking for and helps improve your website's overall user experience.

AI-Powered Content Writing Assistant

We all know that writing compelling messages that drive user engagement can be a challenging task, but not with FacePop. That's because the widget comes with an AI-powered content writer module that combs your website and creates value-packed summaries for your widget, saving you time and efforts.

All you need to do is enter a project brief, and the AI-powered module crafts a compelling message for your purpose. It comes with features such as plagiarism detectors and tone analyzers, ensuring that your content is always unique and tailored to your desired tone.


In today's world, customers' expectations for personalized experiences have changed how businesses think about marketing. With FacePop, you can create a personalized video widget for your website effortlessly. It offers seamless integration with various tools, making it easy for you to share beyond the website through links or QR codes. You can also personalize the widget using the CNAME feature, and the API allows you to customize FacePop further to meet your unique needs.

In conclusion, if you want to optimize your marketing efforts, you need a tool that can help you achieve this. FacePop's integrated input field for easy email collection, tailored call-to-action modes, and customization, user targeting, and AI-powered content writing assistant features provide remarkable solutions to help you achieve your marketing goals. Why wait? Get started with FacePop to enhance customer engagement and experience on your website today!

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