Make Your Call-to-Actions Irresistible

Architectural Photography of Roofings

Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @


with FacePop

In the era of digital marketing, it's not enough to have a beautiful website. You need to ensure that your website is interactive, engaging, and able to provide a seamless customer journey. That's where FacePop comes in. FacePop is a customizable video widget that can enhance your customer interaction and engagement like never before.

FacePop offers an array of innovative features that can take your website's customer engagement to the next level. One of the most important of these is its call-to-action (CTA) modes. CTAs are essential for any website looking to encourage users to take specific actions. With FacePop's tailored CTA modes, you can optimize engagement and conversion to get the best possible results for your business.

When you first land on the FacePop homepage FacePop Homepage, you'll see a video player with a clear call-to-action button. This button can be customized to suit your needs, whether it's directing visitors to a specific page, signing up for your newsletter, or booking a consultation. FacePop's seamless funneling ensures that your customers' journey is uninterrupted.

What really sets FacePop apart from its competitors is its AI assistant. This assistant can help you craft compelling messages that resonate with your visitors to get the results you want. With user targeting based on specific criteria, you can ensure that each customer receives a unique and personalized experience.

Creating and customizing your FacePop widget is easy. You can choose from a range of templates to get started quickly, or you can upload your own video content. When you upload your content, you can edit the title and description of your widget FacePop upload a video page - edit title and description of widget to ensure that it's optimized for search engines. You can also manage, edit, create, and delete FacePop widgets from the same page.

Adding Call-to-Action Modes

One of the most effective features of FacePop is the range of call-to-action modes available. You can use these modes to encourage visitors to take a specific action, such as booking a consultation, signing up for your newsletter, or buying a product.

There are three types of call-to-action modes available in FacePop: funneling, conversion, and other modes.

The funneling call-to-action modes are designed to seamlessly guide visitors through the customer journey. You can connect one FacePop widget to another to create an uninterrupted experience. Or you can redirect visitors to a specific URL when they click the button. You can even open the URL in full-screen mode within the widget as an iframe to keep visitors engaged without them leaving the page. FacePop add funneling call to action mode - button connect to another FacePop

The conversion call-to-action modes are designed to capture leads and encourage visitors to take specific actions. You can add a button that opens up a calendar to allow visitors to book a consultation. Or you can add a button that collects visitors' email addresses, allowing you to build a mailing list. The input field makes it easy to collect data and connect with buttons. FacePop add conversion call to action mode - button to open calendar for booking

There are other call-to-action modes, too. For example, you can add a button to run custom code on click, or you can add a button to close the FacePop widget on click.

Customizing Call-to-Action Buttons

One of the best features of FacePop is the ability to customize your call-to-action buttons. You can change the button text, height, style, icon, and colors to ensure that your call-to-action stands out from the crowd. You can even redirect visitors to a specific URL, edit the target (open new window, same window), or open the URL in full-screen mode within the widget as an iframe. FacePop CTA button settings - edit button text, height, style, icon, colors

Calendar Booking and Email Collection

With FacePop's calendar booking feature, you can easily schedule appointments and consultations with your visitors. You can insert a calendar URL, Calendly URL, or any third-party calendar URL that gives you a URL. Once you've set this up, visitors can simply click a button to book an appointment.

Similarly, with the email collection feature, you can insert your preferred email collection platform, such as Mailchimp, Google Sheet, Notion, Mailjet, Mailerlite, ActiveCampaign, or GetResponse. You can select the integration dropdown, edit the success message, and insert any third-party calendar URL that gives you an email collection page. FacePop CTA email collector settings - select integration dropdown - edit success message - insert URL of third party calendars

Other Customization Options

With FacePop, you have a range of customization options to ensure that your widget looks and feels exactly the way you want it to. You can adjust the position in the page, the player size, the shadow settings, and the vertical and horizontal margin. You can toggle the width, height, radius, show or hide the play and close icons, and customize the player size. FacePop look and feel settings page - player size, color and font settings, etc.

You can also change the colors of your widget using FacePop's color studio. This allows you to match your widget colors with your brand colors. Additionally, you can choose from over 200 fonts to ensure that your widget is consistent with your brand's style. FacePop color studio and font studio settings page

Another nice touch is the behavior settings. You can determine whether the widget is muted or unmuted by default, and where it's positioned on the page. FacePop behavior settings page - default widget is muted/unmuted, player position is centered/at the toggle

Getting Your Widget Out There

Once you've created your FacePop widget, you'll want to get it out there. FacePop makes it easy to embed your widget on your website, but you can also share it beyond your website using links or QR codes. If you want to make your links more professional, you can even use FacePop's CNAME feature to customize the domain of FacePop links.

You can also use webhooks to trigger custom actions and use the SDK and API for further customization. With FacePop, you're in control.

Driving Results

With FacePop, you can easily craft compelling messages that resonate with your audience, driving results that truly matter. FacePop's extensive performance reports and analytics provide data-driven decision-making, so you can maximize your visitor engagement.

In conclusion, FacePop is a powerful tool that can make a significant difference in your website's customer engagement and conversion rates. With its tailored call-to-action modes, integrated funneling, and vast customization options, FacePop provides a seamless customer journey that will keep your visitors engaged every step of the way. If you want to improve your website's engagement and conversion, FacePop is the tool you've been waiting for. Learn more about how to create a compelling customer journey with FacePop.

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