How to Maximize User Engagement with FacePop

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Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @

Customer Engagement

In today's fast-paced world, it's essential for businesses to have an online presence that can hook and engage their target audience. In the highly competitive and dynamic online environment, capturing a user's attention and retaining it is critical. That's where FacePop comes in. This customizable video widget is designed to enhance customer interaction and engagement and maximize conversions. It features tailored call-to-action modes for optimized engagement and conversion, seamless funneling for creating an uninterrupted customer journey, and an integrated input field for easy email collection. Let's delve deeper into how FacePop can help businesses maximize user engagement.

Enhancing User Engagement with FacePop

FacePop offers businesses a powerful tool for engaging users. With its customizable video widget, businesses can add a human touch to their website, connect with their audience, and provide personalized attention. The widget features an AI assistant for crafting compelling messages, behavior settings to adjust the widget's functionality, a shared workspace for team collaboration, and comprehensive performance reports for data-driven decision-making.

FacePop AI Content Writer Page

AI Content Writer Page

One of the most exciting features of FacePop is its AI content writer. With this feature, businesses can easily craft compelling messages that resonate with their audience. The AI content writer page features a text area where you describe your goal, and a button that fills your FacePop with pregenerated content. This saves businesses valuable time and resources and ensures that their communication is always on point.

Creating an Uninterrupted Customer Journey

When it comes to online engagement, creating an uninterrupted journey for users is crucial. FacePop offers businesses a seamless funneling feature that allows for an uninterrupted customer journey. With this feature, businesses can guide users smoothly from one stage of the customer journey to the next, without any interruptions or distractions.

FacePop Add Funneling Call to Action Mode

Add Funneling Call-to-Action Mode

The funneling call-to-action mode is a powerful tool that enables businesses to connect multiple FacePops, redirect users to a specific page, or open a URL inside the widget as an iframe. This helps businesses keep users engaged and reduces the likelihood of users dropping off or losing interest.

Optimizing Engagement with Customizable Call-to-Action Modes

One of the most impressive features of FacePop is its customizable call-to-action modes. These modes are tailored to optimize engagement and conversion rates. With FacePop, businesses can add multiple call-to-action modes to their widget, such as the conversion call-to-action mode, the funneling call-to-action mode, and the text input call-to-action mode.

Conversion Call-to-Action Mode

FacePop Add Conversion Call to Action Mode

Add Conversion Call-to-Action Mode

The conversion call-to-action mode features buttons that prompt users to take specific actions, such as booking an appointment or providing an email address. This call-to-action mode is powerful and effective, as it encourages users to take immediate action, leading to higher conversion rates.

Funneling Call-to-Action Mode

As previously mentioned, the funneling call-to-action mode is useful for creating an uninterrupted customer journey. Businesses can use this mode to connect multiple FacePops, redirect users to a specific page, or open a URL inside the widget as an iframe.

Text Input Call-to-Action Mode

FacePop Add Text Input Call to Action Mode

Add Text Input Call-to-Action Mode

The text input call-to-action mode features an input field for capturing data and connecting with buttons. With this mode, businesses can prompt users to provide specific information such as their name, phone number, or email address. This helps businesses build their email list, gather customer data, and take their engagement to the next level.

Comprehensive Customization with FacePop

With FacePop, businesses have the freedom to create a widget that aligns with their branding, messaging, and goals. The platform offers extensive customization options, including user targeting based on specific criteria, an integrated calendar booking feature, look and feel settings, as well as color and font customization options.

User Targeting

FacePop User Targeting Settings Page

User Targeting Settings Page

User targeting is a powerful tool that allows businesses to tailor their FacePop widget to specific user criteria. With FacePop, businesses can set filters based on various user attributes, including behavior, location, device, and more.

Look and Feel

FacePop Look and Feel Settings Page

Look and Feel Settings Page

The look and feel settings in FacePop offer businesses the opportunity to customize the widget's position on the webpage, shadow settings, and vertical and horizontal margin, toggle width, height, radius, show/hide play icon, show/hide close icon, player width, height, radius, seeker height, and control size. This level of customization means that businesses can create a widget that aligns with their branding and messaging.

Color Studio

FacePop Color Studio Settings Page

Color Studio Settings Page

The color studio setting in FacePop allows businesses to customize all the colors of the widget's elements with color input fields and offers color suggestions for businesses that may need inspiration.

Font Studio

FacePop Font Studio Settings Page

Font Studio Settings Page

The font studio setting in FacePop allows businesses to choose from over 200 fonts and change font sizes for all text elements.

Integrating with Third-Party Tools

FacePop Email Collection Integrations Page

Email Collection Integrations Page

FacePop integrates seamlessly with various tools like mailchimp, google sheets, notion, Mailjet, Mailerlite, ActiveCampaign, and more. This allows businesses to streamline their processes and collect valuable data without having to switch between platforms continually.

Sharing Beyond the Website with FacePop

With FacePop, businesses can share their widget beyond their website by using links or QR codes. The platform also offers personalization options by using the CNAME feature. Additionally, it supports webhooks for triggering custom actions and provides an SDK and API for further customization to suit unique needs.

Get Link

FacePop Get Link Settings Page

Get Link Settings Page

The get link setting in FacePop offers businesses the option to get their widget as a link without embedding it on their website. They can also add a CNAME to customize the widget's domain.

QR Code

FacePop QR Code Settings Page

QR Code Settings Page

The QR code setting in FacePop allows businesses to generate a QR code for their widget that can be scanned with a smartphone. This enables users to open the widget without embedding it on a webpage.

Instant Embed

FacePop Instant Embed Settings Page

Instant Embed Settings Page

The instant embed setting in FacePop provides a convenient and quick way for businesses to embed the widget on their website. It offers various options such as to show or not show the widget, show it in some pages, directories, or via regex. Additionally, businesses can add conditions such as scroll depth, time on a page, exit intent, by device, and country.


FacePop is a powerful and customizable video widget that enhances customer interaction and engagement. Its various features, including customizable call-to-action modes, seamless funneling, comprehensive customization options, and integration with third-party tools, make it an essential tool for businesses looking to maximize their user engagement. With FacePop, businesses can create an uninterrupted customer journey and encourage users to take specific actions that lead to conversions. Additionally, its AI content writer makes crafting compelling messages more accessible and more effective than ever. Overall, FacePop is an excellent tool for businesses looking to stand out in the dynamic and competitive online world.

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