Get Unmatched Insights with FacePop's Comprehensive Performance Reports

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Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @


Technology has been a game-changer in many aspects of our lives, from the way we communicate to the way we work. In business, technology has played a significant role in enhancing customer engagement by providing interactive and personalized experiences. One such tool that stands out from the rest is FacePop.

FacePop is a customizable video widget that businesses can use to enhance customer interaction and engagement. It features tailored call-to-action modes for optimized engagement and conversion, seamless funneling for creating an uninterrupted customer journey, and an integrated input field for easy email collection. The video widget also offers an integrated calendar booking feature, extensive customization options, and user targeting based on specific criteria.

To better understand how FacePop can benefit your business, let’s explore its features in detail.

Tailored Call-to-Action Modes

FacePop offers tailored call-to-action modes that are designed to optimize engagement and conversion. There are three types of call-to-action modes: funneling, conversion, and other.

The funneling call-to-action mode is used to create an uninterrupted customer journey that guides users towards a specific goal. This mode offers three options: a button to connect to another FacePop, a button to redirect to a URL on click, and a button to open a URL in full screen inside the widget as an iframe. With this feature, businesses can create a smooth customer journey that leads users towards a predetermined action.

The conversion call-to-action mode is designed to maximize conversions by providing users with a clear call to action. There are two options available: a button to open a calendar for booking and a button to collect email addresses. The video widget's integrated calendar booking feature allows businesses to streamline the booking process, while the email collection feature allows them to build their email list seamlessly.

Lastly, the other call-to-action mode includes a button to run custom code on click and a button to close the FacePop widget on click. These options allow businesses to create unique and interactive experiences for their customers.

Extensive Customization Options

One of FacePop's key selling points is its extensive customization options. These options allow businesses to tailor the video widget to their brand and specific needs.

The FacePop look and feel settings page allows businesses to adjust the position of the widget on their website and toggle player settings like width, height, radius, and more. This feature ensures that the video widget blends seamlessly into any website.

The FacePop color studio and font studio settings pages allow businesses to change the color and font of all the FacePop elements. With over 200 fonts to choose from, businesses can easily find one that fits their brand. Additionally, the behavior settings page allows businesses to control whether the default widget is muted or not, and the player position.

Lastly, for businesses with unique needs, the custom code page allows them to insert custom CSS and JS to run directly inside FacePop.

Comprehensive Performance Reports

One of the most crucial features of FacePop is its comprehensive performance reports. Data should drive all business decisions, and the performance reports provide businesses with unparalleled insights into their customers.

The FacePop widget reports page shows the total number of views, total watchtime, and the number of people who: clicked the call to action, watched but didn't click the call to action, and ignored the video widget. This information provides businesses with insights into their customer's behavior and allows them to tailor their engagement strategy accordingly.

The performance reports also allow businesses to track the performance of specific call-to-action modes, including how many times each mode was clicked. This information helps businesses determine which call-to-action mode is the most effective and adjust their strategy accordingly.

Lastly, the webhook logs page shows the response status of all webhooks that fired for a specific FacePop widget. This information can provide businesses with insights into their customer's engagement and help them optimize their engagement strategy.


To make the most of FacePop's features, businesses can integrate it with various tools. For example, the email collection integration page allows businesses to connect with over 15 email collection platforms, including Mailchimp, Google Sheets, Notion, Mailjet, Mailerlite, ActiveCampaign, GetResponse, and many others. Integrating with these platforms allows businesses to streamline their email collection process and build their email list seamlessly.

Other Features

FacePop offers several other features to enhance customer engagement, such as an AI assistant for crafting compelling messages, a shared workspace for team collaboration, and personalized links using the CNAME feature. The AI content writer page allows businesses to describe their goal, and the AI assistant generates compelling messages for them. Additionally, the shared workspace enables team collaboration and ensures that everyone is on the same page.

Lastly, the personalized links using the CNAME feature allow businesses to customize FacePop links, making them more recognizable and memorable to customers. This feature is especially useful for businesses that want to maintain brand consistency.


In today's digital landscape, customer engagement is crucial to the success of businesses in every industry. With FacePop, businesses can enhance customer interaction and engagement with customizable video widgets featuring tailored call-to-action modes, seamless funneling for creating an uninterrupted customer journey, and an integrated input field for easy email collection. The extensive customization options, comprehensive performance reports, and integrations make FacePop a powerful tool for optimizing engagement and conversion.

So, if you're looking to take your customer engagement to the next level, give FacePop a try. You won't be disappointed.

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