Create Tailored User Journeys with FacePop

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Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @

Widget and Video Marketing

As a business owner or marketer, your main goal is to engage your customers and direct them towards conversion. Unfortunately, traditional marketing tactics like static content and lengthy forms can sometimes fall short. This is where FacePop comes in to save the day.

FacePop is a customizable video widget designed to enhance customer interaction and engagement. Whether you're looking to create a seamless funneling process or increase conversions, FacePop has you covered. In this article, we'll explore the different features and benefits of FacePop that make it a must-have for any business looking to enhance customer engagement.

The Many Features of FacePop

Customizable Call-to-Action Modes

One of the most impressive features of FacePop is its tailored call-to-action modes that can optimize engagement and conversion. These modes can convey a variety of messages and connect customers with the specific next steps that make the most sense for them. Whether you're looking to encourage email sign-ups or schedule appointments, FacePop has an option for you.

Seamless Funneling

Another feature that makes FacePop stand out is its funneling process. By creating an uninterrupted customer journey, FacePop can guide them towards taking specific actions. By helping customers move smoothly through your funnel, you'll ultimately drive higher conversions.

Integrated Input Field

FacePop also offers an integrated input field that enables you to collect email addresses or other data from your customers. This feature makes it simple to connect with your audience and keep in touch with them in the future.

Integrated Calendar Booking

FacePop also includes an integrated calendar booking feature that enables customers to easily schedule appointments with you. This feature makes it simple to keep your schedule organized and frees up valuable time you would have otherwise spent booking appointments manually.

Comprehensive Customization

FacePop can be customized inside and out to create a seamless customer experience that aligns with your brand. You can adjust the position of the video in your webpage, toggle different settings, and even change the look and feel of your video's player.

User Targeting

FacePop offers criteria-based user targeting to allow you to hone in on your desired audience. By setting targeting, you can ensure that your message is being seen by the right individuals and increase the chances of engagement.

AI Assistant

For individuals who are not skilled in copywriting or marketing, FacePop also comes equipped with an AI assistant that can help them craft compelling messages. This makes it simple for anyone, regardless of their experience level to create powerful and effective advertisements.

Performance Reports

Finally, one of the key benefits of using FacePop is its reporting feature. You'll be able to track and analyze your video's performance, which will give you data-driven insights that will help you make informed decisions about your marketing campaigns.

A Closer Look at FacePop's Customizable Call-to-Action Modes

One of the most powerful features of FacePop is its customizable call-to-action modes. With these modes, FacePop enables you to optimize and personalize your messaging, providing a more targeted and compelling message to your audience.

Let's take a closer look at some of the different call-to-action modes that FacePop offers and how it can benefit your business:


Funneling is a key feature when you want to lead your customers towards taking a specific action. With FacePop's funneling option, you can create specific actions in a sequence to help guide your customers towards a desired outcome. You can create different steps, such as signing up for a newsletter, booking an appointment, or attending a webinar. The funneling feature streamlines the customer journey, making it easier for them to take the desired action.


Conversion call-to-action modes are useful when you want to direct your customers towards specific requests such as scheduling an appointment, filling out a form, or signing up for a product tour. FacePop's conversion call-to-action feature simplifies and streamlines the entire conversion process for customers, making it easier for them to take the desired action.

Other Modes

FacePop has several other call-to-action modes, each of which can be tailored to suit your unique needs. You can create a button that runs a code when clicked, or one that closes the FacePop widget altogether. There are numerous options available, each of which can be personalized according to the needs of your business.

Other Key Features of FacePop

Look and Feel Settings

FacePop offers users the ability to change the look and feel settings of their widget. These settings give you complete control over the player's design, such as size, position, and color, allowing you to create a video player that matches your brand's overall aesthetic.

Color Studio

In addition to the look and feel settings, FacePop also includes an abundant color studio. You can change all colors of FacePop elements with ease and find suitable color schemes with the help of color suggestions built-in to FacePop.

Font Studio

To keep your branding consistent, FacePop's font studio lets you choose one of 200+ fonts to use for all text elements in your FacePop widget. The size of each text element can also be customized to maintain perfect font consistency throughout your video messages.

Behavior Settings

The behavior settings options allow you to preconfigure your FacePop widget's initial settings. For example, you can decide whether the widget is muted or unmuted and choose the default player position.

Custom Code

If you need to go beyond standard customization and set up your own requirements, FacePop's custom code feature allows you to insert your own CSS and JavaScript into the widget directly. This feature enables you to execute and run custom code inside your FacePop widget exactly as your current needs require.

Instant Embed Settings

FacePop's instant embed feature is perfect for website owners who want to place their videos on their webpage without any further ado. With this feature, you can connect a website with a single button or add the embed condition for when to show the widget. You can create different conditions such as whether to show a video based on the scroll depth, time on page or by the visitors' country of origin.

QR Code

With FacePop's easy-to-use QR code generator, you can create a QR code to help your users access your FacePop widget. This means that customers can easily find your videos via mobile devices, accessing your content from wherever they might be.

Advanced Features of FacePop

Webhook Settings

With webhook settings, you can trigger custom actions and see the response status of all endpoints by setting up your own webhook endpoints. It's perfect if you have custom tools and want data to automatically flow into your system alongside FacePop's other robust features.


FacePop provides the option to personalize your widget links through the CNAME feature. You can use your own domain to give you FacePop widget links, making it easier for you to share them with your target audience.


For advanced users who want to go beyond FacePop's standard features, it's possible to create your own software according to your unique needs using FacePop's API as a foundation.

Wrap Up

Businesses constantly need to evolve and adapt to stay relevant in a world of rapidly changing technologies and customer needs. FacePop provides a crucial edge in customer engagement and conversion, streamlining your marketing strategies and targeting your audience effectively. Its robust features, seamless integrations, and user-friendly interface sets it apart from other video widget platforms. It's time to start using FacePop and create remarkable conversions! So, why not give FacePop a try and let it help you boost your engagement and enhance your brand today?

To learn more about FacePop, visit their website or read more from their dedicated blog and drive growth and engagement with FacePop's video widget.

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