Boosting Conversion with Effective Video Engagement Strategies

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Published @ 12/06/2023 by

author fatos bediu

Fatos, Founder @

Video marketing

Are you looking for ways to enhance customer interaction and engagement on your website? Look no further than FacePop – a customizable video widget that can optimize your website's conversion rates. FacePop's features are extensive, including tailored call-to-action modes, seamless funneling, an integrated input field for easy email collection, and an integrated calendar booking feature.

Customizable Call-to-Action Modes for Optimized Engagement and Conversion

FacePop's tailored call-to-action (CTA) modes are designed to boost your conversion rates by enhancing customer engagement. The CTAs are customizable, allowing you to choose the most effective call-to-action strategy for your business. You can add a button to connect to another FacePop widget, redirect to a URL on click, or open a URL in full-screen mode inside the widget as an iframe.

In addition, FacePop includes a conversion mode that allows you to add a button that opens a calendar for booking, a button to collect email addresses, or a text input field used to capture data and connect with buttons. The calendar booking feature is especially useful for businesses that offer appointments or consultations, while email collection can help you build a solid marketing funnel.

Comprehensive Customization and AI Assistant

FacePop is customizable from top to bottom, with extensive customization options available for you to tailor your widget to your business's brand. You can use the Look and Feel Settings page to adjust the widget's position in the page, shadow settings, vertical and horizontal margin, toggle width, height, radius, show/hide play icon, show/hide close icon and so much more.

Moreover, FacePop includes an AI assistant that presses "play" on the video and helps you craft compelling messages in the widget builder. Along with the AI assistant, FacePop has behavior settings that allow you to adjust the widget's functionality, a shared workspace for team collaboration, and comprehensive performance reports for data-driven decision-making.

User Targeting Based on Specific Criteria

FacePop's user targeting feature allows you to target specific users based on their behavior patterns. For example, you can target users based on their geographic location, the pages they visit on your website, or the time they spend on your website. This feature enables you to personalize your messages and content to engage users better and potentially increase your conversion rates significantly.

Webhooks, CNAMEs, and Further Customization Options

FacePop supports webhooks for triggering custom actions, providing an SDK and API for further customization to suit unique needs. This feature allows you to integrate FacePop with various tools and share your video widget beyond your website via links or QR codes. You can also use the CNAME feature to personalize your FacePop widget with a custom domain, enabling you to build a brand and potentially boosting customer loyalty.

Additionally, FacePop's Instant Embed feature allows you to embed its widget by connecting your website quickly. There's a dropdown menu that shows various embed options such as: do not show, show, show in some pages, show in some directories, and show via regex. Further, FacePop's iframe embed settings page provides a simple HTML code to copy and paste into your website's code, allowing the player to load where the code is.


In conclusion, FacePop is an outstanding tool for businesses seeking ways to enhance their customers' engagement and potentially increase conversion rates. It has so many fantastic features, including tailored CTAs, seamless funneling, integrated input fields, and calendar booking functions. With comprehensive customization options, an AI assistant, and user targeting based on specific criteria, FacePop is a powerful marketing tool that can take your business to the next level. Try it today and experience the difference it could make in your business.

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Learn more about FacePop's webhooks and how they can benefit your business

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